bbc.com
Preston North End Partners with Viral Potato Sellers SpudBros
Preston North End football club has signed a sponsorship deal with viral potato sellers SpudBros for the 2025-26 season; this unusual partnership follows other examples of non-traditional sponsorships in football, such as Hull City's Flamingo Land sponsorship and Barcelona's collaboration with the Rolling Stones.
- What are the potential long-term implications of this type of sponsorship deal for football clubs and their engagement with fans and local communities?
- This partnership could signify a broader trend of football clubs seeking sponsorships that resonate with their local community and younger audiences engaged with social media. The success of SpudBros' TikTok presence suggests a potential for increased fan engagement and brand visibility through innovative sponsorship deals, influencing future club sponsorship strategies. This approach may attract other similar local businesses and social media influencers.
- What is the significance of Preston North End's sponsorship deal with SpudBros, and what does it indicate about evolving trends in football sponsorships?
- Preston North End football club announced a sponsorship deal with SpudBros, a viral potato selling business with 4.2 million TikTok followers, for the 2025-26 season. This unusual partnership highlights a trend of non-traditional sponsorships in football. The deal marks a significant achievement for SpudBros, a local Preston business.
- How does the SpudBros sponsorship compare to other non-traditional partnerships in football, and what are the shared characteristics and potential benefits?
- The SpudBros sponsorship demonstrates a shift towards local and unique sponsorships in football, challenging the dominance of large corporations. This follows similar examples such as Hull City's Flamingo Land sponsorship and others like Wet Wet Wet sponsoring Clydebank, showcasing a move towards community engagement and brand building through unexpected partnerships. This trend is not limited to the UK, as seen with Barcelona's collaboration with the Rolling Stones.
Cognitive Concepts
Framing Bias
The framing is overwhelmingly positive towards the SpudBros sponsorship. The narrative emphasizes the brothers' success story and their local pride. While other examples of unusual sponsorships are mentioned, the SpudBros deal is presented as particularly noteworthy and inspiring, potentially overshadowing the broader context of football sponsorships.
Language Bias
The language used is generally neutral but leans slightly positive towards the SpudBros story. Phrases like "dream come true" and "beyond special" create a celebratory tone that might not be applied to other sponsorship announcements. While not overtly biased, the enthusiastic language influences the reader's perception.
Bias by Omission
The article focuses heavily on unusual and unexpected sponsorships in football, potentially omitting more common or typical sponsorship deals. This omission could lead readers to believe that such unconventional sponsorships are more prevalent than they actually are. The article doesn't provide data on the overall sponsorship landscape, thus creating a skewed perception.
False Dichotomy
The article presents a somewhat false dichotomy by contrasting 'big-name, world-renowned companies' with smaller, local sponsors like SpudBros. It implies that these are the only two options, neglecting the existence of a wide spectrum of sponsorship sizes and types in between.
Gender Bias
The article mentions both Jacob and Harley Nelson equally, and their contributions are presented without gender bias. However, the article lacks broader consideration of gender representation within football sponsorships or leadership roles within the football industry.
Sustainable Development Goals
The partnership between Preston North End football club and SpudBros, a local business, highlights the potential for economic empowerment of smaller enterprises and local communities. This challenges traditional sponsorship models dominated by large corporations, promoting inclusivity and fairer distribution of economic benefits within the community.