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Prio-Brief to be discontinued by Deutsche Post

Deutsche Post is discontinuing its Prio-Brief service at the end of 2024 due to lower demand and upcoming changes in postal law. Registered mail will be the alternative, albeit at a higher cost.

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Germany

Germany Labour MarketCost IncreaseMail ServicePostal ChangesDelivery SpeedGerman Postal System

Deutsche Post

What is being discontinued by Deutsche Post?: The Prio-Brief, a faster mail service with a small surcharge, is being discontinued by Deutsche Post at the end of 2024.
What are the reasons for the discontinuation?: The discontinuation is due to the decreased urgency of mail delivery in the digital age and upcoming changes in postal law requiring the payment of sales tax on Prio-Briefs.
What is the alternative for faster mail delivery?: Registered mail will be the alternative for faster delivery, although it is significantly more expensive than the Prio-Brief; currently costing €2.35 extra compared to the Prio-Brief's €1.10.
How does the postal law reform affect the decision?: The change in postal law actually reduces the time requirement for standard mail delivery from next-day to three days, which would have made the Prio-Brief more attractive.
Why is the discontinuation of the Prio-Brief surprising?: While the Prio-Brief was not a major success, its removal is still surprising given the potential increased demand due to the slower standard mail service; this shows that the Deutsche Post is adapting to changing consumer behavior and prioritizing profitability.

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