euronews.com
£272 Coffee: A perk for Scottish dairy farm investors
A Scottish dairy farm is offering a £272 cup of coffee as a perk for investors in its crowdfunding campaign to expand its sustainable operations.
- What are the potential risks involved in investing in Mossgiel Organic Dairy?
- The coffee, costing £272 (€326), is part of a crowdfunding campaign to raise £300,000 for the farm's expansion.
- What is the unique selling proposition of Mossgiel Organic Dairy's crowdfunding campaign?
- A Scottish dairy farm is selling shares to expand its business, and one perk of buying shares is a very expensive cup of coffee.
- How does the article frame the high price of the coffee, and what are the potential implications of this framing?
- The high price is justified by the farm owner as an investment in the future of sustainable farming, offering additional benefits such as farm tours and milk discounts.
Cognitive Concepts
Framing Bias
The article frames the expensive coffee as a quirky and attractive investment opportunity, highlighting its novelty rather than focusing on the financial risks associated with investing in the farm.
Language Bias
The article uses language that emphasizes the novelty and extravagance of the offer, such as "eye-watering" and "crazy," potentially influencing the reader's perception of the investment.
Bias by Omission
The article focuses heavily on the unique and expensive coffee offering, potentially downplaying potential risks associated with the investment opportunity.
False Dichotomy
The article presents a simplified view of the investment decision, focusing on the unique coffee offering as a primary benefit while neglecting other factors and risks.
Sustainable Development Goals
The campaign supports sustainable farming practices and aims to create jobs, thus contributing to economic growth and decent work.