theguardian.com
Quality Street Chocolate Changes Spark Customer Debate
Nestlé changes the shape and size of some Quality Street chocolates, causing mixed reactions among customers, despite maintaining the overall weight of the tub.
English
United Kingdom
EntertainmentLifestyleSustainabilityFoodPackagingChangesConsumer Reaction
NestléTesco
- How have customers reacted to the changes?
- Customer reactions to the changes have been mixed; some are unhappy about the smaller size and altered shape, while others don't seem to mind. The overall weight of the Quality Street box remains unchanged.
- Has the overall weight of a Quality Street tub changed?
- Despite the weight reduction in individual chocolates, the total weight of a Quality Street tub remains at 600g. The company stated that consumers receive the same amount of product.
- What changes did Nestlé make to the Quality Street chocolates?
- Nestlé changed the shape of the Purple One and Orange Crunch Quality Street chocolates, resulting in a slight weight reduction for both. The new shapes are now the same as the Caramel Swirl.
- What is the reason behind the changes in chocolate shape and size?
- The changes to the chocolates' shapes and sizes are intended to reduce the overall packaging, which is part of a broader effort to increase sustainability. There were previous changes from plastic wrappers to paper.
- What other recent packaging changes has Nestlé made to Quality Street?
- The new paper tubs for Quality Street chocolates were launched last month in Tesco stores. These tubs are easier to recycle and are intended to further the company's sustainability initiatives.