nbcnews.com
Recession Specials" Resurface Amid Waning Consumer Confidence
Facing declining consumer confidence amid inflation fears, US businesses are introducing "recession specials," such as Super Duper's viral $10 "Recession Burger" combo, mirroring similar trends from past recessions. This reflects a downturn in the University of Michigan's consumer sentiment index to 58.6 in August 2025.
- What is the significance of the resurgence of "recession specials" in 2025, and what does it indicate about current economic sentiment?
- In 2025, several US businesses launched "recession specials," offering discounted goods and services, mirroring similar trends during past economic downturns. Examples include Clever Blend's $6 gelato and espresso, Wicked Willy's "Recession Pop Party," and Super Duper's "Recession Burger" combo meal for $10.
- How do the actions of businesses like Super Duper, Clever Blend, and Wicked Willy's reflect broader concerns about consumer confidence and potential economic downturn?
- This trend reflects waning consumer confidence, indicated by the University of Michigan's consumer sentiment index dropping to 58.6 in August 2025 from 61.7 in July. Consumers anticipate economic slowdown, rising inflation, and worsening business conditions, leading to decreased spending.
- What are the potential long-term implications of this trend for businesses and consumers, and how might consumer behavior continue to evolve in response to economic uncertainty?
- The success of Super Duper's "Recession Burger," initially a seasonal special, prompted its addition to the permanent menu, suggesting that such promotions may become a sustained response to persistent economic uncertainty and changing consumer behavior. The trend highlights businesses adapting to anticipated decreased consumer spending.
Cognitive Concepts
Framing Bias
The article frames the "recession specials" as a lighthearted response to economic uncertainty, highlighting the playful marketing campaigns and viral success of some businesses. This framing might downplay the seriousness of potential economic downturn and its impact on consumers who may be facing genuine financial hardship. The headline itself contributes to this framing, focusing on the trend rather than the economic context.
Language Bias
The language used is generally neutral, although the tone is slightly playful and lighthearted when describing the "recession specials." The term "recession specials" itself is inherently positive in its connotation, implying a bargain rather than a sign of economic hardship. The article could benefit from more serious and less lighthearted tone.
Bias by Omission
The article focuses primarily on businesses offering "recession specials" and consumer sentiment, but omits other potential economic indicators or perspectives on the economic situation. While acknowledging the limitations of scope, the absence of broader economic analysis might leave readers with an incomplete picture of the economic climate. For example, it doesn't discuss government responses to potential economic slowdown or the perspectives of economists beyond the quoted consumer sentiment expert.
False Dichotomy
The article doesn't explicitly present a false dichotomy, but the focus on "recession specials" as a reaction to economic anxiety could implicitly suggest a simplistic view of the economic situation. It presents the specials as a direct consequence of consumer fear without exploring other possible motivations for businesses.
Sustainable Development Goals
Offering "recession specials" helps low-income individuals afford goods and services, mitigating the impact of economic hardship and preventing a worsening of poverty. The article highlights examples of businesses offering discounted meals and entertainment options, directly addressing the needs of consumers facing financial strain.