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Retail Forum 2024: Key Trends and Insights

Analysis of the 24th Retail Forum reveals key consumer trends, technological advancements, and strategic insights for the future of retail.

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Italian

Italy

TechnologyLabour MarketRetailE-CommerceConsumerOmnichannel

Bva DoxaIkn ItalyKpmg

What were the key findings from the 24th edition of the Retail Forum?: The 24th edition of the Retail Forum, with nearly 4,000 attendees and over 280 speakers, highlighted the modern consumer's increasing awareness, demands, and desire for meaningful shopping experiences.
What is the importance of technology investment for future retail competitiveness?: Investing in technology for improved profitability (87% of companies increased profits in the last two years) and enhanced customer experience will be crucial for retail competitiveness from 2025 onwards.
What are the six major technology trends expected to shape the future of retail, according to KPMG?: KPMG identified six key retail trends: AI investment (64% of global CEOs), omnichannel integration (over 70% consumer usage), mobile shopping (62% of e-commerce), immersive technologies (7% of sales interactions by 2027), data management optimization, and obsolete system replacement.
What are the main desires and expectations of Italian consumers regarding their shopping experiences?: A Bva Doxa study revealed that 70% of Italians seek new purchasing methods, prioritizing seamless omnichannel experiences (88% agreement) and personalized services (75% demand), with 63% willing to share data for benefits.
How do service ecosystems and sales staff impact the shopping experience in the fashion and pet sectors?: In the fashion and pet sectors, strong performers despite economic downturns, a robust service ecosystem (digital payments, home delivery, detailed product information) and empathetic sales staff (86% and 92% importance respectively) significantly enhance the shopping experience.

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