welt.de
Rolex's Land-Dweller: A New Era in Watchmaking
Rolex launched the Land-Dweller series with caliber 7135, a new movement featuring 16 patents and a Dynapulse escapement increasing accuracy to tenths of a second; priced from €15,200 to €90,000.
- How does Rolex's new Dynapulse escapement compare to existing technologies, and what are its advantages?
- The Land-Dweller's innovative escapement represents a major advancement in watchmaking, marking Rolex's first significant movement innovation since 1999 when Omega introduced the Coaxial escapement. This development involved seven years of research and development, focusing on fundamental aspects of mechanical timekeeping. The new caliber also incorporates a novel shock absorption system and a ceramic-mounted escapement group, enhancing durability.
- What is the significance of Rolex's new Land-Dweller watch and its caliber 7135 for the watchmaking industry?
- Rolex unveiled the new Land-Dweller series, featuring a groundbreaking caliber 7135 with 16 patents. This new movement significantly improves timekeeping accuracy by increasing the oscillation frequency to 36,000 semi-oscillations per hour, enabling measurements precise to tenths of a second. The improved accuracy stems from a novel Dynapulse escapement using two wheels instead of the traditional anchor, enhancing robustness and stability.
- What are the potential long-term impacts of Rolex's significant investment in fundamental watchmaking research, and how might this affect the luxury watch market?
- Rolex's Land-Dweller, priced between €15,200 and €90,000 depending on the model, is expected to influence the luxury watch market. The high price reflects the extensive R&D, which may influence competitors to pursue similar innovations, while the reception from the public remains uncertain, given the mixed responses to similar releases by other luxury brands. The success of the Land-Dweller hinges on its technological advancement and market reception, potentially setting a trend for future watch designs.
Cognitive Concepts
Framing Bias
The article's framing significantly favors Rolex. The headline (not provided but implied by the text) likely emphasizes the Land-Dweller's significance. The introduction highlights Rolex's new watch series as a rare major innovation, setting a positive tone early on. Subsequent paragraphs detail the technical innovations, emphasizing the 16 patents and seven-year development time, further reinforcing Rolex's achievement. The contrast with other brands' strategies is framed negatively, further amplifying Rolex's success.
Language Bias
The language used is largely factual, but certain phrases express a strong positive sentiment toward Rolex's innovation. Terms like "Meilenstein" (milestone), "großer Schritt" (great step), and "äußerst robust" (extremely robust) are used to describe the new caliber. While these terms aren't inherently biased, their strong positive connotation could subtly influence reader perception. The description of the negative reaction to other brands' releases as "Häme" (scorn) also presents a negative frame.
Bias by Omission
The article focuses heavily on Rolex's new Land-Dweller series and its innovative mechanism, potentially omitting other significant releases or trends at the Watches & Wonders event. While mentioning that most of the 60 manufacturers present relied on established successes, it doesn't elaborate on these releases. The omission of competitor innovations beyond Zenith's high-frequency movements could lead to an incomplete picture of the industry's advancements. The article's focus on Rolex might unintentionally downplay innovations from other brands.
False Dichotomy
The article presents a dichotomy between Rolex's groundbreaking innovation and the perceived stagnation of the rest of the industry. While it acknowledges that other brands are releasing updated versions of existing models, it frames this as a lack of innovation compared to Rolex's new caliber. This oversimplifies the complexities of the watchmaking industry and the various strategies employed by different brands.
Sustainable Development Goals
The development and launch of Rolex's new Land-Dweller watch series, featuring a novel regulating system with 16 patents, showcases significant innovation in the watchmaking industry. This contributes to advancements in manufacturing techniques and materials science, aligning with SDG 9 (Industry, Innovation, and Infrastructure) which promotes resilient infrastructure, inclusive and sustainable industrialization, and fostering innovation.