forbes.com
Rosé's "Apt." Sets New Chart Record, Outlasting BTS
Rosé's "Apt." reached a new peak at No. 16 on Billboard's Adult Contemporary chart, surpassing BTS's "Butter" to become the fourth-longest-charting K-pop song on the list after spending 11 weeks on the chart, and also charting on Billboard's Adult Pop Airplay (No. 4) and Pop Airplay (No. 9) charts.
- How does Rosé's achievement reflect the evolving presence of K-pop within the American music industry?
- The success of "Apt." highlights the increasing global reach of K-pop and its crossover appeal. By surpassing BTS's "Butter", Rosé's song proves the genre's staying power on mainstream US radio charts, extending beyond initial hype.
- What are the potential long-term implications of Rosé's success for the future of K-pop's integration into the US music market?
- The continued chart performance of "Apt." suggests a potential shift in the landscape of American pop radio, with K-pop increasingly integrated into mainstream playlists. Rosé's success indicates a growing demand for diverse musical styles, setting a precedent for future K-pop artists.
- What is the significance of Rosé's "Apt." reaching a new peak on the Billboard Adult Contemporary chart and outlasting BTS's "Butter"?
- Rosé's "Apt." reached a new high on Billboard's Adult Contemporary chart, ranking No. 16 and surpassing BTS's "Butter" in longevity. This marks the fourth-longest charting K-pop song on this list, demonstrating the song's sustained popularity and Rosé's growing success in the US market.
Cognitive Concepts
Framing Bias
The framing is overwhelmingly positive towards Rosé and her achievements. The headline itself, and the overall tone, celebrates her success. The comparison with other artists like BTS is framed to highlight Rosé's surpassing them, rather than presenting a balanced comparison of their respective accomplishments. The article focuses on the positive aspects of her career trajectory and downplays any potential challenges or setbacks.
Language Bias
The language used is largely celebratory and positive, using phrases like "breakout hit," "making history," and "steadily climbing." While this is typical for music journalism, the consistently positive and almost hyperbolic language contributes to a biased portrayal. Words like "linger" and "inch past" are used to emphasize her gradual but persistent success, which could be considered biased.
Bias by Omission
The article focuses heavily on Rosé's achievements and mentions other artists only in comparison. There is no discussion of the broader context of K-pop's success in the US or the challenges faced by K-pop artists in the American market. Omission of critical perspectives might limit reader understanding of the full picture.
False Dichotomy
The article presents a somewhat simplistic narrative of Rosé's success, contrasting it with other K-pop artists without exploring any nuances or complexities in her journey to success or the genre itself.
Sustainable Development Goals
Rosé's success as a K-pop artist challenges existing power structures in the music industry, demonstrating that artists from non-Western backgrounds can achieve mainstream success in Western markets. This counters stereotypes and promotes greater inclusivity and representation within the global music industry.