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Sake's Bid for UNESCO Heritage Status

The Ozawa brewery hopes to gain UNESCO recognition for sake brewing as intangible cultural heritage, highlighting its cultural and religious significance along with its growing global popularity.

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United States

CultureJapanIndo PacificUnescoHeritageSake

UnescoOzawa BreweryJapan Sake And Shochu Makers Association

Jun-Ichiro OzawaHitotshi Utsonomiya

What is Jun-ichiro Ozawa hoping for regarding sake brewing?: Jun-ichiro Ozawa, the 18th-generation head of the Ozawa brewery, is hoping that sake brewing will be recognized as a UNESCO intangible cultural heritage next month. He emphasizes the importance of considering the enjoyment of sake drinkers during the brewing process.
What types of cultural practices does UNESCO's intangible cultural heritage designation encompass?: UNESCO's intangible cultural heritage designation includes practices passed down through generations, such as oral traditions, performing arts, rituals, and festivals, not just historical artifacts.
What is the approximate annual value of sake exports from Japan, and which countries are the largest importers?: Sake exports from Japan exceed \$265 million annually, with the US and China as major importers. Despite this, exports remain a small fraction of total sake production in Japan.
What are the requirements for a product to be classified as Japanese sake, and provide an example of a popular type?: To be classified as Japanese sake, the rice and fresh water must be Japanese. One popular type is Karakuchi Nigorizake, with an alcohol content of 17% and a price of around \$16 for a 1,800ml bottle.
According to the director of the Japan Sake and Shochu Makers Association, what is the significance of sake beyond being an alcoholic beverage, and what religious aspect is mentioned?: Hitotshi Utsonomiya, director of the Japan Sake and Shochu Makers Association, views sake not simply as an alcoholic beverage but as an embodiment of Japanese culture. It also holds religious significance, with rice paper in the brewery symbolizing a shrine to the sake-making god.

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