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Scottish Libraries' Eight-Year Social Media Rivalry Gains Thousands of Followers
Orkney and Shetland libraries have engaged in an eight-year-long playful social media rivalry since 2016, attracting thousands of followers with witty banter involving author Richard Osman and references to their regional literary prominence.
- What is the main impact of this online library rivalry?
- A friendly rivalry between Orkney and Shetland libraries on social media platform X has gained them thousands of followers. The eight-year-long exchange began in 2016 after author Richard Osman promised to mention Orkney in his book. Their witty banter involves playful jabs at each other's services and regional prominence in literature.
- How has this social media interaction affected the libraries' online presence?
- The libraries' playful competition highlights the power of social media in promoting regional culture and libraries. The witty exchanges, referencing local authors and literary successes, have increased their online visibility and engagement significantly. This demonstrates how creative use of social media can boost community engagement.
- What does the libraries' success in using social media suggest for the future of library engagement?
- This online rivalry showcases the evolving role of libraries in the digital age. Their successful social media strategies indicate a potential for libraries to use online platforms for community building and cultural promotion beyond traditional roles. This trend suggests a need for further exploration of online engagement strategies for libraries.
Sustainable Development Goals
The article highlights the creative and engaging use of social media by Orkney and Shetland libraries to promote reading and literacy. This playful interaction fosters a love of books and reading, indirectly contributing to improved literacy rates and access to information, thus supporting SDG 4 (Quality Education) which aims to 'ensure inclusive and equitable quality education and promote lifelong learning opportunities for all'.