forbes.com
Set-Jetting: Top European Film Locations for 2025
Set-jetting, inspired by TV series and movies, is a major tourism driver in 2025, with popular destinations including Cornwall (The Salt Path), the Austrian Alps (Snow White), London's Soho (Wicked), Tuscany (Gladiator), and Istria (The Day of the Jackal).
- What is the projected impact of set-jetting on European tourism in 2025?
- Set-jetting, tourism driven by filming locations, is predicted to remain a significant trend in 2025, with European destinations like Cornwall, the Austrian Alps, London's Soho, Tuscany, and Istria expected to see increased visitor numbers due to popular TV series and movies.
- How are filming locations adapting to the increase in set-jetting tourism?
- The popularity of set-jetting is transforming tourism, encouraging travelers to visit locations featured in films and TV shows. This trend is impacting local economies in various European regions, boosting hospitality and related sectors.
- What are the potential long-term consequences of the rise in set-jetting tourism for both the tourism industry and the environment?
- The continued growth of set-jetting could lead to increased infrastructure development in filming locations to accommodate tourism demands. However, sustainable tourism practices are crucial to manage the potential environmental and social impacts of this growing trend.
Cognitive Concepts
Framing Bias
The framing is overwhelmingly positive, emphasizing the allure and excitement of set-jetting without presenting a balanced perspective. The descriptions of each location are highly evocative and focus on the positive aspects of tourism, potentially ignoring potential drawbacks.
Language Bias
The language used is enthusiastic and positive, which could be considered slightly biased. Words like "dazzling," "enchanting," and "evocative" create a strong positive feeling. While not inherently negative, these choices lack the neutrality expected in objective reporting. More neutral alternatives might be used.
Bias by Omission
The article focuses on popular destinations for set-jetting, but omits other potential locations and the impact of set-jetting on these locations. It doesn't discuss the economic benefits or potential negative consequences of this type of tourism for the areas featured. The lack of diverse locations might also unintentionally marginalize less well-known destinations.
False Dichotomy
The article presents set-jetting as a straightforward and positive experience, without acknowledging potential downsides or alternatives. For instance, it doesn't consider the environmental impact of increased tourism or the possibility of other travel styles.
Sustainable Development Goals
Set-jetting tourism can revitalize local economies in smaller towns and rural areas by creating jobs and increasing revenue for local businesses such as hotels, restaurants, and tour operators. This can contribute to more sustainable urban and rural development. The article highlights examples in Cornwall, the Austrian Alps, and Tuscany, showcasing how tourism based on film locations can boost these areas.