lefigaro.fr
Shein Influencer Campaign Sparks Backlash Amidst Anti-Fast-Fashion Debate
French influencer Magali Berdah's Shein-sponsored campaign defending the fast-fashion brand against an upcoming anti-fast-fashion bill sparked outrage due to biased interviews, environmental concerns downplaying, and Berdah's controversial past. Shein's 2024 CO2 emissions totaled 16.7 million tons.
- What is the immediate impact of Magali Berdah's Shein campaign on the upcoming anti-fast-fashion bill?
- Magali Berdah, a French influencer, launched a Shein-sponsored social media campaign defending the fast-fashion giant against an upcoming anti-fast-fashion bill. The campaign features biased interviews, downplaying environmental concerns and focusing on affordability. This has sparked significant backlash online.
- What are the long-term implications of this controversy for influencer marketing and corporate lobbying strategies?
- This controversy highlights the influence of lobbying on public discourse and the ethical responsibilities of influencers. Berdah's past controversies, including a conviction for abuse of weakness and a recent escape from charges of bankruptcy and money laundering, further fuel public outrage. The campaign's failure underscores the limits of using influencers to shape policy debates.
- How does Shein's environmental record and labor practices contribute to the controversy surrounding Berdah's campaign?
- Berdah's campaign uses misleading questions to frame the debate around affordability, neglecting Shein's significant environmental impact (16.7 million tons of CO2 emissions in 2024) and questionable labor practices (75-hour workweeks). This strategy attempts to influence public opinion against the proposed law, which includes a progressive ecological contribution for fast-fashion brands.
Cognitive Concepts
Framing Bias
The article frames Magali Berdah's videos as a biased attempt to discredit the anti-fast-fashion bill, highlighting the partnership with Shein and the potentially misleading nature of her questions. The use of quotes from critics further emphasizes this negative framing.
Language Bias
The article uses loaded language such as "biased," "misleading," and "discredit," reflecting a negative view of Berdah's campaign. While descriptive, these terms could be replaced with more neutral alternatives like "selective," "potentially inaccurate," and "challenge." The repeated use of "indignant" to describe reactions also carries a strong connotation.
Bias by Omission
The article omits discussion of Shein's potential benefits, such as low prices and access to fashion for consumers with limited budgets. It also doesn't fully explore the complexities of the anti-fast-fashion bill, focusing primarily on potential negative impacts on affordability.
False Dichotomy
The campaign presents a false dichotomy by framing the debate as solely about affordability versus environmental responsibility, ignoring other potential solutions or perspectives.
Sustainable Development Goals
The campaign promotes fast fashion from Shein, ignoring its negative environmental and social impacts. This directly contradicts efforts towards sustainable consumption and production patterns. The focus on affordability overshadows the ethical and environmental costs.