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Starbucks Holiday Cups and Menu
Starbucks rolls out its annual holiday cups with new designs and a new menu to boost declining sales.
English
United States
EntertainmentLifestyleDesignSalesCoffeeHolidayStarbucks
Starbucks
Kristy CameronBrian Niccol
- What new items are featured on Starbucks' holiday menu?
- Starbucks' new holiday menu includes a Cran-merry orange Refresher, a turkey sage danish, a snowman cake pop, and a penguin-shaped cookie, in addition to the new seasonal cups. Cold drinks, which represent 75% of Starbucks' sales, also have a new design.
- What are the design elements of the new Starbucks holiday cups?
- Starbucks' holiday cups feature four unique designs inspired by coffee roasting, gift wrapping, the Starbucks Siren logo, and holiday lights. The cups incorporate shades of green and red, along with soft pastels.
- Why is Starbucks introducing new holiday cups and menu items this year?
- The new holiday cups are part of Starbucks' effort to boost sales, which have been declining for three consecutive quarters. The company hopes the festive cups and new menu items will attract more customers.
- What is Starbucks' goal regarding customer interaction with the new cups?
- The cups have a space for baristas to write messages, reflecting CEO Brian Niccol's goal of bringing back a more personal touch to the customer experience, with handwritten names a key aspect of that.
- What is the history of Starbucks' holiday cups, and how has the design evolved?
- The tradition of Starbucks holiday cups began in 1997, and although a simpler design in 2015 caused some controversy, the company has since added more festive elements. This year's design focuses on a spark of joy, utilizing Starbucks' brand colors in a festive way.