independent.co.uk
Starbucks' Strategy to Regain Customers
Starbucks aims to boost sales by bringing back handwritten names, self-service stations, and eliminating plant-based milk charges.
English
United Kingdom
LifestyleBusiness StrategySales DeclineBrand RevitalizationCustomer SatisfactionMarketing Tactics
StarbucksCnbcStaples
Brian Niccol
- What financial challenges is Starbucks facing?
- Starbucks' sales dropped by 7 percent at stores open for at least a year, and customer transactions decreased by 8 percent. These disappointing results prompted the company to change its strategy to win back customers.
- Why is Starbucks bringing back handwritten names on cups?
- Starbucks is bringing back hand-written names on cups to improve the customer experience and boost sales, aiming to recapture a community feel.
- What strategy is Starbucks using to address declining sales?
- To address declining sales, Starbucks plans to reduce promotional discounts for rewards members to increase full-price sales and improve profitability.
- What other changes is Starbucks implementing to improve the customer experience?
- The return of hand-written names is part of a broader strategy to improve customer experience, including the return of self-service condiment stations and the elimination of charges for plant-based milk alternatives.
- Why were self-service sugar and cream stations suspended, and why are they returning?
- Before the pandemic, customers could serve themselves sugar and cream; however, this was suspended due to Covid-19 safety measures. Now, it's returning to improve efficiency and customer experience.