smh.com.au
Super Bowl 2025: Record-Breaking Ad Spending Reflects Shift in TV Landscape
The 2025 Super Bowl between the Kansas City Chiefs and Philadelphia Eagles, airing on Fox and Tubi, features over 50 commercials costing around US\$8 million for a 30-second slot, showcasing A-list celebrities and highlighting a shift in television advertising towards live events.
- What are the potential long-term implications of the Super Bowl's evolving role as a significant advertising and cultural event?
- The Super Bowl's advertising market reflects a broader shift in the television industry, highlighting the premium placed on live events compared to on-demand content. This is demonstrated by the high cost of advertising and the inclusion of a free streaming option on Tubi which aims to attract younger audiences that are increasingly cutting cable.
- How do the strategies employed by brands in their Super Bowl advertisements reflect changes in advertising and media consumption?
- This year's Super Bowl commercials showcase a trend toward longer, more elaborate ads costing millions of dollars, designed for maximum impact and viral potential. This is evident in the range of celebrity endorsements, including actors like Meg Ryan and Billy Crystal in the Hellmann's ad, and the pre-release of many ads to generate buzz.
- What is the significance of the Super Bowl's advertising market, and how does it reflect broader trends in television viewership?
- The 2025 Super Bowl, featuring the Kansas City Chiefs and Philadelphia Eagles, will be broadcast on Fox and its streaming service Tubi, expanding its reach to a potential audience exceeding 120 million in the US alone. The game's 30-second advertising slots cost approximately US\$8 million, reflecting the event's immense value as a marketing platform.
Cognitive Concepts
Framing Bias
The narrative prioritizes the commercial aspects of the Super Bowl over the sporting event, shaping the reader's understanding to focus on the advertising spectacle. The headline and introductory paragraphs emphasize the commercial breaks and celebrity endorsements, directing attention away from the game itself.
Language Bias
The language used is generally neutral and descriptive. However, phrases such as "embarrassment of riches" and "slug it out" could be considered slightly informal, but they do not significantly skew the overall tone.
Bias by Omission
The article focuses heavily on the Super Bowl commercials and their associated celebrities, potentially omitting analysis of the game itself or other relevant aspects of the event. There is no mention of the teams' strategies or the game's outcome, which might be considered a significant omission for a piece about the Super Bowl.
False Dichotomy
The article presents a somewhat false dichotomy between the sporting event and the commercial breaks, suggesting that the real value lies in the advertising rather than the game itself. This simplifies the complexities of the Super Bowl's cultural significance.
Sustainable Development Goals
The Super Bowl