lemonde.fr
Super Bowl LVII Sets Record Viewership with 127.7 Million US Viewers
The Super Bowl LVII, held on February 12th in New Orleans, Louisiana, attracted a record 127.7 million US viewers across cable and streaming, with the Philadelphia Eagles defeating the Kansas City Chiefs 40-22; Kendrick Lamar's halftime show also set a new record with 133.5 million viewers.
- What was the total viewership for Super Bowl LVII, and how does it compare to previous years?
- The Super Bowl LVII, held in New Orleans, drew a record-breaking 127.7 million viewers in the US across cable and streaming, exceeding last year's 123.4 million. The Philadelphia Eagles decisively won against the Kansas City Chiefs (40-22). This surpasses the 2023 viewership of 115.1 million.
- How did the viewership of the halftime show and the regular NFL season compare to previous years?
- This year's Super Bowl viewership increase reflects the continued popularity of the event, despite a less dramatic game than in previous years. The halftime show featuring Kendrick Lamar also achieved record viewership (133.5 million), exceeding last year's performance by 3%. The presence of celebrities like Donald Trump and Taylor Swift likely contributed to the high viewership.
- What are the potential long-term implications of the slight decrease in regular season and playoff viewership, and how might the NFL adapt?
- While the Super Bowl maintains its immense popularity, the regular season and playoffs show a slight decline in viewership, suggesting potential shifts in audience engagement. The upcoming 60th Super Bowl in Santa Clara, California, will be broadcast on NBC and Peacock, highlighting the ongoing competition between traditional television and streaming platforms. This may indicate that future viewership numbers are sensitive to factors beyond the game itself.
Cognitive Concepts
Framing Bias
The article frames the Super Bowl primarily through the lens of its record-breaking viewership numbers. While the game's outcome is mentioned, the emphasis is clearly on the audience engagement and associated spectacle (halftime show, celebrity presence, advertising). This framing might lead readers to perceive the Super Bowl's importance as primarily entertainment-driven, rather than a sporting event. The headline itself reinforces this, highlighting viewership over the game's details.
Language Bias
The language used is largely neutral and factual, reporting statistics and events. However, phrases like "larges vainqueurs" (large winners) could be seen as subtly adding emphasis to the Philadelphia Eagles' victory. More neutral wording such as "clear victors" might have been preferable.
Bias by Omission
The article focuses heavily on viewership numbers and celebrity appearances, potentially omitting analysis of the game itself beyond the final score and a brief mention of its pacing. It also lacks detailed discussion of the economic impact of the Super Bowl, the advertising revenue generated, or the broader cultural significance beyond the halftime show. While the article mentions the political implications of Trump's presence, a deeper exploration into this aspect could provide a more complete picture. The decrease in playoff viewership is mentioned but not analyzed.
Gender Bias
The article mentions Taylor Swift's presence, linking her to a player's romantic relationship. While this is a factual detail, it could be considered to disproportionately focus on a female celebrity's personal life compared to how male celebrities' involvement might be framed. There's no overt sexism but this imbalance is worth noting.