forbes.com
Ten Website Platforms for Small Businesses in 2025
In 2025, small businesses increasingly rely on websites (73%+), and ten website platforms—WordPress, Ghost, Carrd, Thrivecart, Wix, Squarespace, Shopify, Notion, Microsoft Word, and LinkedIn—offer diverse solutions based on business goals and technical skills.
- How do the listed platforms differ in their functionalities and target audiences?
- The article highlights diverse platforms, each optimized for specific business needs and technical skills, ranging from simple single-page sites to complex e-commerce solutions and content management systems.
- What key factors should small business owners consider when choosing a website platform in 2025?
- Ten website platforms cater to small businesses in 2025, reflecting the rising trend of online presence; over 73% of small businesses now utilize websites.
- What are the potential long-term implications of selecting an unsuitable platform for a small business?
- The selection emphasizes the evolving landscape of website building, offering choices based on factors like content focus (blogging, selling), technical expertise, and budget, impacting small business growth strategies.
Cognitive Concepts
Framing Bias
The article's framing consistently emphasizes the ease and accessibility of website builders, potentially downplaying the challenges and complexities involved in successfully building and maintaining a website, even with user-friendly tools. The title itself suggests a simple solution ('What's the best website platform?') rather than a nuanced exploration of options.
Language Bias
The language used is generally positive and encouraging, emphasizing the benefits of website builders. While this is suitable for a promotional piece, it lacks objective neutrality. For example, the repeated use of words like "easy," "simple," and "fast" creates a positive bias.
Bias by Omission
The article focuses heavily on website builders suitable for small businesses, neglecting platforms better suited for larger enterprises or specific niches (e.g., e-commerce platforms for large-scale operations). While the scope is stated, the omission of alternatives limits the overall analysis and could mislead readers seeking a broader range of solutions.
False Dichotomy
The article presents a dichotomy between needing coding skills to build a website and using website builders, overlooking the possibility of using other methods such as hiring freelancers or using simpler website creation tools. This simplifies the decision-making process and neglects intermediate solutions.
Sustainable Development Goals
The article promotes the use of website platforms to help small businesses grow and increase their online presence. This directly contributes to economic growth and provides opportunities for decent work by enabling businesses to reach wider markets and improve efficiency.