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The Global Rise of Panettone
The global rise of panettone, a traditional Milanese cake, and the surprising success of southern Italian bakers in international competitions.
Italian
Italy
LifestyleItalyCompetitionFoodGlobalPanettone
The TimesRe PanettoneCoppa Del Mondo Del PanettonePanettone World Championship
Stanislao PorzioGiuseppe PiffarettiFrancesco FerrettiSal De Riso
- What is happening to the popularity and reach of panettone?
- The article discusses the increasing popularity and global reach of panettone, a traditional Milanese Christmas cake. Several international competitions now feature panettone, with many participants from southern Italy and other countries.
- How many panettone competitions are there in Italy and beyond?
- There are numerous panettone competitions across Italy and even internationally, indicating the widespread popularity and growing interest in this sweet bread. These competitions range from professional contests to amateur events.
- Why are southern Italian bakers so successful in panettone competitions?
- The success of southern Italian bakers in panettone competitions is attributed to several factors, including a willingness to experiment and the potential for significant expansion after winning major awards. Established northern Italian bakeries may be less inclined to participate in such competitions.
- How does the globalization of panettone affect its production and consumption?
- The globalization of panettone is reflected in the massive production in countries like Brazil and Peru, highlighting its increasing international appeal beyond its traditional Italian roots. The cake's versatility and adaptability to different tastes are contributing factors to its popularity.
- Why do many famous Milanese bakeries not participate in panettone competitions?
- While Milan is considered the birthplace of panettone, many renowned Milanese bakeries do not participate in artisan competitions. This is due to factors like the competitions' focus on handcrafted products and the large scale of some Milanese businesses.