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Thessaloniki Metro Logo Controversy

The new logo for the Thessaloniki metro has sparked outrage among Greek designers due to its uninspired design and the questionable selection process.

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Greek

Greece

European UnionGreeceCriticismDesignBrandingLogo

Marketing And Media Service Monoprosopi IkeEuropean Design FestivalΕλληνικό Μετρό Α.ε.

Χρήστος ΣταϊκούραςΔημήτρης ΦακίνοςΔημήτρης Παπάζογλου

Describe the design of the Thessaloniki metro logo.: The logo, designed by Marketing and Media Service Monoprosopi IKE, features a stylized "m" inspired by Byzantine calligraphy, a circle representing tunnels, and the word "METRO" in Latin letters.
What broader concerns does the controversy highlight?: The controversy underscores broader concerns about the state of design and the lack of appreciation for aesthetic standards in Greece.
What was the public reaction to the newly unveiled Thessaloniki metro logo?: The logo for the Thessaloniki metro, unveiled on World Kindness Day, has been met with widespread criticism from the Greek design community.
How did designers who participated in the competition react to the chosen logo?: Many designers who participated in the competition voiced their disapproval, highlighting the logo's lack of inspiration and aesthetic appeal.
What criticisms have been leveled against the selection process for the logo design?: Critics have condemned the selection process, citing the lack of branding experts in the judging panel and the decision to award the contract to an unknown firm after initially declaring the competition void.

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