smh.com.au
Tixel Secures $8 Million to Combat Ticket Scalping, Expand Globally
Melbourne-based ticket resale start-up Tixel secured $8 million in funding to expand globally, combating ticket scalping with its safe and verified platform, experiencing 100% year-on-year growth in November and boasting nearly 2.5 million users.
- What is the significance of Tixel securing $8 million in funding?
- Tixel, a ticket resale start-up, secured $8 million in funding to expand into the US and UK. This follows a 100% year-on-year growth in November, reaching nearly 2.5 million registered users globally. The platform combats ticket scalping by capping resale prices and verifying tickets and sellers.
- How does Tixel's platform address the issue of ticket scalping and fraud in the live music industry?
- Founded in 2017 after the founders were scammed, Tixel provides a safe marketplace for ticket resales. Its success is linked to addressing a significant problem in the live music industry: fraudulent and overpriced tickets. The funding will enable expansion into new markets, aiming to replicate the success of companies like Canva and Atlassian.
- What are the long-term implications of Tixel's success for the global live music market and consumer experience?
- Tixel's expansion is strategically timed, capitalizing on the continued popularity of live music despite economic headwinds. The company's report shows that 56% of Australians prioritize live music, suggesting resilience in the market. This, combined with Tixel's innovative approach, positions them for substantial growth.
Cognitive Concepts
Framing Bias
The article's framing is overwhelmingly positive towards Tixel. The headline, while not explicitly stated, implicitly celebrates Tixel's success. The narrative structure emphasizes the company's growth, funding, and positive impact, prioritizing these aspects over potential drawbacks or challenges. The quotes selected overwhelmingly reinforce this positive framing.
Language Bias
The language used is largely positive and celebratory, using terms like "multimillion-dollar idea," "safe marketplace," and "world's most trusted." While these terms accurately reflect the company's success, they lack neutrality and could subtly influence reader perception. The description of scalpers as engaging in "a game of whack-a-mole" implies a playful or less serious tone, potentially downplaying the negative impacts of scalping.
Bias by Omission
The article focuses heavily on Tixel's success and doesn't explore potential downsides or criticisms of the platform. It omits discussion of the perspectives of primary ticket sellers or artists who may have concerns about the resale market. While acknowledging the festival cancellations, the article doesn't delve into the broader economic factors impacting the live music industry or alternative solutions to ticket issues. The lack of critical perspectives could limit the reader's ability to form a complete understanding of the ticket resale market.
False Dichotomy
The narrative presents a somewhat simplistic view of the ticket resale market, framing Tixel as a solution to the problem of scalping without fully acknowledging the complexities of the issue. It implies that Tixel is the only or best solution, neglecting other possible approaches or the potential for unintended consequences.