forbes.com
UFC 311 Shatters California Revenue Record with $10.2 Million Live Gate
UFC 311, held Saturday night at the Intuit Dome in Inglewood, California, generated a $10.2 million live gate from 18,370 attendees, exceeding the previous California record and the event's $7.5 million budget, despite a last-minute fighter change.
- How did the last-minute change in the main event affect the financial outcome of UFC 311?
- The event's success, despite a last-minute change in the main event fighter due to injury, highlights the UFC's ability to maintain profitability and audience interest. The significant revenue surpasses the initial budget by over $2.7 million, showcasing strong ticket sales and overall event demand.
- What was the financial impact of UFC 311, and how does it compare to previous UFC events in California?
- UFC 311, held at the Intuit Dome in Inglewood, California, generated a $10.2 million live gate from 18,370 attendees, exceeding the previous California record of $7.26 million set by UFC 298. This also marks the highest-grossing event in the arena's history.
- What are the broader implications of UFC 311's financial success for the future of the UFC and the fight promotion industry?
- The financial success of UFC 311 and its position among the top-grossing UFC events of 2024 suggest a continued trend of high demand for live UFC events. This trend may lead to increased investment in UFC events or expansion into new markets.
Cognitive Concepts
Framing Bias
The article frames UFC 311 as an overwhelming success, primarily emphasizing the financial aspects. The headline and repeated mentions of record-breaking revenue and attendance figures contribute to this positive framing. The inclusion of Dana White's comments further reinforces this perspective. While the late change in the main event is mentioned, it's presented as a minor issue easily overcome, downplaying any potential negative impact. This selective focus prioritizes the financial achievements over other potential aspects of the event.
Language Bias
The language used is generally neutral, focusing on factual reporting of financial data and fighter payouts. Terms like "major success," "highest-grossing," and "shattered the record" convey a positive tone but are descriptive of the reported financial figures. There are no overtly loaded or biased terms.
Bias by Omission
The article focuses heavily on the financial success of UFC 311 and the fighter payouts. It omits discussion of the quality of the fights themselves, the audience reception beyond attendance numbers, and any critical analysis of the event's overall impact. The lack of information about the fights' quality prevents a complete picture of the event's success. While space constraints may play a role, the omission of critical context limits the reader's ability to fully assess the event.
Sustainable Development Goals
The UFC 311 event generated a substantial revenue of $10.2 million, exceeding the budget and setting a new record for the highest-grossing event in California. This demonstrates significant economic activity, supporting jobs in the sporting industry and local businesses. The substantial fighter payouts further contribute to economic growth for the athletes involved.