bbc.com
Ukrainian Grandmothers Take TikTok by Storm
Ukrainian grandmothers are becoming TikTok stars, gaining popularity and income through relatable content and brand collaborations. Their success reflects a positive trend of using technology for empowerment and connection across generations during times of conflict.
- How are Ukrainian grandmothers using TikTok to gain popularity and generate income?
- Ukrainian pensioners are gaining popularity on TikTok, attracting thousands of young followers with their relatable content.
- What are the ethical considerations and potential challenges associated with this trend?
- The popularity of these accounts highlights the emotional connection viewers feel with authentic content, especially during wartime, offering a sense of nostalgia and family connection.
- What are the factors contributing to the popularity of these accounts among younger audiences?
- Granddaughters often manage their accounts, creating content around their grandmothers' daily lives, and generating income through brand collaborations.
Cognitive Concepts
Framing Bias
The article frames the trend positively, highlighting the success and positive impact on the pensioners' lives without exploring potential negative aspects, like exploitation or privacy concerns.
Language Bias
The language used is generally neutral and descriptive, although the focus on positive aspects could be seen as subtly biased.
Bias by Omission
The article focuses on the success stories of several Ukrainian grandmothers on TikTok without mentioning any potential downsides or criticisms of this trend.
Sustainable Development Goals
The article showcases how older people can use technology to increase their income and social participation, potentially reducing economic inequality. The success stories of these grandmothers demonstrate empowerment and create opportunities that may not have been available before.