gr.euronews.com
Ukrainian Women Show Highest Entrepreneurial Drive in Europe
A Mastercard study reveals that 66% of Ukrainian women plan to start businesses, exceeding the EU average; this is driven by Gen Z, but lack of funding and confidence remain barriers.
- What is the most significant finding about the entrepreneurial aspirations of Ukrainian women, and what are its immediate implications?
- In a Mastercard survey, 66% of Ukrainian women, many living in war zones, plan to start their own businesses; this is higher among Gen Z (83%). Women entrepreneurs are crucial for economic recovery, and initiatives like the Mastercard Center for Inclusive Growth support them.
- What are the key barriers preventing Ukrainian women from starting businesses, and how do these compare to those faced by women elsewhere in Europe?
- This high entrepreneurial spirit among Ukrainian women contrasts with challenges like funding shortages (76% cite this as a barrier). Lack of experience, knowledge, and confidence are additional obstacles; online sales, education, and agriculture are popular business ideas.
- How can digital technologies and supportive initiatives effectively overcome the challenges faced by women entrepreneurs in Ukraine and enhance their success?
- Digital technologies offer solutions. Mastercard and Amazon Web Services highlight opportunities for increased efficiency, market reach, and scalability, especially with AI tools. Addressing funding, mentorship, and confidence will be key for future success.
Cognitive Concepts
Framing Bias
The article's framing emphasizes the resilience and ambition of Ukrainian women entrepreneurs, particularly in the context of war. This positive framing is understandable given the circumstances, but it may unintentionally downplay the significant challenges faced, and not adequately represent the wider entrepreneurial landscape across Europe. The headline (if any) and introduction likely reinforce this positive yet potentially skewed focus.
Language Bias
The language used is largely neutral and objective, using data and statistics to support its claims. However, phrases such as "leap of faith" (when discussing starting a business) could be considered slightly loaded. More neutral terms would improve the objectivity.
Bias by Omission
The article focuses heavily on Ukrainian women's entrepreneurial aspirations, particularly within the context of the war. While it mentions challenges faced by women across the EU, it could benefit from a more balanced representation of men's experiences in entrepreneurship in both Ukraine and the broader EU. Additionally, the article could provide a more comprehensive overview of support systems and resources available to women entrepreneurs in different EU countries, beyond the Mastercard initiative.
False Dichotomy
The article doesn't present overt false dichotomies, but the focus on women's entrepreneurial spirit could inadvertently overshadow other significant factors contributing to economic development in Ukraine and the EU. The emphasis on the positive aspects of women in business, while valuable, may inadvertently create an unbalanced narrative.
Gender Bias
While the article focuses on women's entrepreneurship, it doesn't present this as inherently different from men's. The inclusion of a male perspective regarding available resources would improve balance. The article highlights challenges faced by women specifically but doesn't engage in gender stereotyping or misrepresentation. The examples used are appropriate and do not reinforce gender biases.
Sustainable Development Goals
The article highlights the high number of Ukrainian women aspiring to start their own businesses, demonstrating their ambition and resilience in the face of adversity. This contributes positively to gender equality by empowering women economically and challenging traditional gender roles. The initiative by Mastercard to support women entrepreneurs further strengthens this positive impact. The focus on women in business and the challenges they face, such as lack of capital and confidence, also brings attention to the barriers that need to be addressed to achieve true gender equality.