forbes.com
Ultra-Fast Fashion Drives 7.5% Surge in Fashion's Carbon Emissions
A new report reveals a 7.5% rise in fashion's carbon emissions in 2023, the first increase since 2019, attributed to the rise of ultra-fast fashion brands like Shein and Temu, which prioritize low prices over sustainability despite increased scrutiny and potential regulation.
- What is the primary cause of the 7.5% increase in fashion's carbon emissions in 2023, and what are its immediate consequences?
- Fashion's carbon emissions surged 7.5% in 2023, the first increase since 2019, primarily due to the rise of ultra-fast fashion brands like Shein and Temu. These brands utilize high volumes of virgin polyester and prioritize rapid production, significantly impacting the environment. Shein's market share reached 1.53% in 2024, exceeding rivals Zara and H&M.
- How do the business models of ultra-fast fashion brands like Shein contribute to the worsening environmental impact of the fashion industry?
- The increase in fashion's carbon footprint is directly linked to the ultra-fast fashion business model. Companies like Shein, with a 45% emission rise in 2023 (reaching 16.7 million tons), prioritize low prices over sustainability, hindering progress toward net-zero goals. This model's success is driving industry-wide emissions.
- What are the potential long-term implications of governmental and consumer pressure on ultra-fast fashion brands, and how might this influence future industry practices?
- The ultra-fast fashion industry faces increasing scrutiny and potential regulation. France's new law, including taxes on low "eco-score" items and advertising bans, exemplifies this. Shein's recent €1 million fine in Italy for greenwashing underscores the financial and legal risks associated with unsustainable practices. The future of ultra-fast fashion hinges on adapting to stricter environmental regulations and increased transparency.
Cognitive Concepts
Framing Bias
The headline and introduction immediately establish a negative framing around ultra-fast fashion, associating it directly with the rise in fashion's carbon emissions. While the report acknowledges limitations in attributing the increase to specific companies, the initial framing emphasizes the negative impact of ultra-fast fashion without immediately balancing it with other contributing factors or potential mitigating efforts. The inclusion of quotes expressing skepticism and concerns further reinforces this negative portrayal.
Language Bias
The article uses somewhat charged language, referring to "bargain-basement prices" and describing the rise of Shein and similar brands as "meteoric." While descriptive, such language could subtly influence reader perception toward viewing these brands negatively. More neutral terms such as "low prices" and "rapid growth" could have been used.
Bias by Omission
The analysis focuses heavily on Shein, mentioning other ultra-fast fashion brands only briefly. While the report acknowledges that other companies use this model, a deeper exploration of their practices and impact would provide a more comprehensive picture. The lack of detailed information on other companies might unintentionally downplay the overall issue's scale and complexity.
False Dichotomy
The article presents a somewhat simplistic dichotomy between sustainable fashion and ultra-fast fashion, potentially overlooking the complexities and nuances within each category. Many companies exist along a spectrum, and the framing might oversimplify the range of practices and environmental impacts. For example, some fast-fashion companies may be making efforts to improve sustainability, even if they don't reach the ideals of 'sustainable fashion'.
Sustainable Development Goals
The rise of ultra-fast fashion is significantly increasing carbon emissions in the fashion industry, counteracting efforts towards sustainable production and consumption. The report highlights the increase in virgin polyester use and overall clothing production as key factors. The negative impact is further emphasized by the lack of transparency and collaboration from some ultra-fast fashion brands, hindering efforts towards supply chain improvements.