forbes.com
Univision's Desiguales: Top-Rated Spanish-Language Daytime Show Celebrates First Anniversary
Univision's all-female talk show, Desiguales, celebrated its first anniversary as the top-rated Spanish-language daytime program among U.S. Hispanics in key demographics, exceeding the combined viewership of ABC's The View and CBS' The Talk and outperforming Telemundo's La Mesa Caliente, showcasing significant audience growth and a successful multi-platform strategy.
- How does Desiguales's all-female hosting team and its focus on audience participation contribute to its unique appeal and viewership growth?
- Desiguales's success is attributed to its engaging format, relevant topics, and active audience participation, including polls and viewer-chosen discussion segments. The show's all-female hosting team, featuring diverse perspectives, resonates particularly well with women (71% of the 18-49 audience), creating a unique and empowering viewing experience. This success is further amplified by a strong digital strategy, resulting in over 100 million impressions in its first year.
- What are the key factors contributing to Desiguales's significant success as the No. 1 Spanish-language daytime talk show among U.S. Hispanics?
- Univision's all-female talk show, Desiguales, celebrated its first anniversary as the leading Spanish-language daytime program among key demographics (Adults 18-49 and 18-34). February viewership significantly increased compared to its premiere month in 2024, with gains of 18% in total viewers, 15% in Adults 18-49, and 37% in Adults 18-34. This success surpasses the combined viewership of ABC's The View and CBS' The Talk among Hispanic viewers.
- What are the long-term implications of Desiguales's success for Univision's programming strategy and the broader landscape of Spanish-language television in the U.S.?
- Desiguales's impact extends beyond its linear success, influencing future non-scripted programming at Univision. The show's data-driven approach, incorporating viewer feedback and polls, provides valuable insights for content development. The show's strong digital presence, utilizing platforms like YouTube, actively promotes the linear broadcast and attracts new viewers, suggesting a successful multi-platform content strategy.
Cognitive Concepts
Framing Bias
The article frames Desiguales' success overwhelmingly positively, highlighting its high ratings and audience growth. The use of phrases like "No. 1 daytime talk show," "significant audience growth," and "double-digit gains" emphasizes the program's triumph. The inclusion of quotes praising the show further reinforces this positive framing. While acknowledging different time slots for competitor shows, the article still focuses strongly on Desiguales' superior ratings, potentially downplaying the importance of scheduling in overall success.
Language Bias
The language used throughout the article is overwhelmingly positive and celebratory. Words and phrases such as "significant audience growth," "double-digit gains," "No. 1 daytime talk show," and "empowering tone" contribute to an overwhelmingly positive tone. While these phrases are factually accurate based on the provided data, their repeated use creates a bias that could be reduced by using more neutral language. For example, instead of "significant audience growth," one could say "increase in viewership.
Bias by Omission
The analysis focuses heavily on the success of Desiguales, quoting positive statements from Univision executives. However, it omits any critical perspectives or reviews of the show. Counterpoints or negative audience feedback are absent, potentially creating an incomplete picture of the show's reception. Additionally, while the article mentions competition with other shows, it doesn't fully delve into the nature of that competition (e.g., content differences, audience overlap) beyond mentioning different time slots. This omission limits a comprehensive understanding of Desiguales' success in relation to its competitors.
False Dichotomy
The article presents a somewhat simplistic view of the show's success, attributing it primarily to the all-female format and viewer engagement. It doesn't fully explore other contributing factors, such as the hosts' individual popularity, the choice of topics, or marketing strategies. This limited analysis could mislead the reader into believing these are the sole reasons for its success.
Gender Bias
The article repeatedly emphasizes the show's all-female format and its appeal to women. While this is a key aspect, the repeated focus might inadvertently perpetuate stereotypes about women's preferences for this type of programming. The article celebrates the "empowering tone" but doesn't analyze the content to determine if it truly meets this claim. It would benefit from a deeper analysis of the show's actual content and whether it challenges or reinforces gender stereotypes.
Sustainable Development Goals
The all-female hosting team of Desiguales promotes gender equality in media representation and provides diverse female viewpoints, empowering women and resonating with female audiences. The show's success demonstrates the demand for and impact of such representation. The quote "Introducing an all-female talk show like Desiguales has brought a new energy to daytime programming. It has not only filled a unique space but has also resonated deeply with viewers by offering diverse viewpoints and voices," directly supports this.