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Vigo in Christmas Lottery Ad

This year's Spanish Christmas Lottery ad features Vigo, showcasing its festive atmosphere and contrasting it with a story of rural depopulation, creating a viral marketing campaign.

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Spanish

Spain

EntertainmentSpainChristmasLotteryRuralAdvertisement

Proximity MadridA Casa Da Sorte

JuliánAmadeo MarínSara Martínez

Describe the central story depicted in the advertisement.: The ad follows Julian, a man living in a depopulating village, who travels to Vigo to buy his lottery ticket. His solitude and subsequent viral fame after being interviewed about sharing his ticket form the core narrative.
Which locations in Vigo are showcased in the advertisement?: The filming took place over eight days in various locations around Vigo, including the Avenida Gixar, Calle Progreso, and the Doutor Cadaval street, and prominently featured the A casa da sorte lottery administration.
What approach did the advertising agency take regarding the casting of actors?: The ad uses non-professional actors to add authenticity, and despite secrecy, rumors about Vigo's selection as the filming location spread on social media.
What is the main setting of this year's Spanish Christmas Lottery advertisement?: This year's Christmas Lottery ad, unlike last year's depiction of empty Madrid, features Vigo, a city known for its extravagant Christmas decorations, and its surrounding areas.
What interactive element has been included on the official website of the Christmas Lottery advertisement?: The Lottery's website allows users to add their own town to the beginning of the ad, personalizing the experience and promoting smaller villages across Spain.

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