bbc.com
Viral TikTok Chocolate Bar Sparks Copycat Craze in UK
Fiks Chocolatier's UAE-exclusive chocolate bar, "Can't Get Knafeh of It," went viral on TikTok, prompting UK stores to sell copycat versions like "Dubai Chocolate," with some imposing purchase limits due to high demand. The original bar's handcrafted nature and limited availability contribute to its popularity and high price.
- What is the impact of social media marketing on the success and global distribution of Fiks Chocolatier's chocolate bar?
- Can't Get Knafeh of It," a chocolate bar from Fiks Chocolatier, initially sold exclusively in the UAE since 2022, has gained viral popularity on TikTok. This led to the creation of copycat versions, such as "Dubai Chocolate," now sold in UK stores like Waitrose and Lidl, with some imposing purchase limits. The original bar's global attention has been described as both "rewarding and humbling" by co-owner Yزن العاني.
- What are the long-term implications of Fiks Chocolatier's rapid growth and the challenges posed by copycat products for the chocolate market and brand management?
- The rapid expansion of Fiks Chocolatier, from six to seven daily orders to 500, demonstrates the transformative potential of viral trends. The need for purchase limits on copycat bars in the UK suggests a potential imbalance between supply and demand, while the quality differences between the original and copycat versions highlight the importance of brand authenticity and product integrity. The high price point of the original bar could indicate a successful premium pricing strategy.
- How has the popularity of "Can't Get Knafeh of It" in the UAE led to the emergence of copycat products in the UK, and what are the implications for Fiks Chocolatier's brand and sales?
- The success of "Can't Get Knafeh of It" highlights the power of social media marketing and the appeal of unique, high-quality products. The exclusivity of the original bar, available only through a delivery app during limited hours, contributed to its desirability. The copycat versions, while indicating market demand, also reveal challenges in protecting a brand's identity and quality.
Cognitive Concepts
Framing Bias
The article frames the story around the overwhelming success of the original chocolate bar and the challenges faced by its creators due to counterfeits. While acknowledging the imitations, it emphasizes the handcrafted nature and high-quality ingredients of the original, potentially creating a bias towards viewing the imitations as inferior. The headline itself contributes to this framing by highlighting the exclusivity and high demand.
Language Bias
The article uses positive and descriptive language to portray the original chocolate bar, repeatedly highlighting terms like "high-quality ingredients," "handcrafted," and "exclusive." Conversely, terms used to describe the imitations are less flattering; terms like "counterfeits" and "copycat" carry negative connotations. More neutral terms could be employed such as "similar products" or "alternative versions.
Bias by Omission
The article focuses heavily on the popularity and scarcity of the original chocolate bar and its imitations, but omits discussion of the ethical considerations of copycat products and the potential legal implications for the original creators. It also doesn't explore the broader implications of social media marketing and its impact on consumer demand. While acknowledging space constraints is understandable, the lack of these perspectives limits the scope of analysis.
False Dichotomy
The article presents a somewhat simplistic dichotomy between the original, high-quality 'Knafeh' chocolate bar and its cheaper imitations, implying a direct comparison of quality based solely on price and production methods. It doesn't fully address the nuances of taste preferences and market demand, suggesting that consumers would unequivocally prefer the original if available.
Sustainable Development Goals
The success story of Fiks Chocolatier demonstrates significant economic growth, job creation, and entrepreneurial success. The company started with one employee and now employs 50, fulfilling hundreds of orders daily. This showcases the potential of small businesses to expand and contribute to economic development, particularly through leveraging social media marketing.