elpais.com
Wavegarden: €35 Million Revenue from Artificial Surf Pools
Wavegarden, a Basque company, generated €35 million in revenue in 2023 from its artificial wave pool technology, operating nine parks globally and with ten more under construction, addressing the scarcity of quality surf waves.
- What is the key innovation driving Wavegarden's success, and what are its immediate global implications?
- Wavegarden, a Basque company, has generated €35 million in revenue by creating artificial wave pools. They have nine operational parks across four continents and are expanding, with a project planned near the Atlético de Madrid stadium. This success stems from addressing the scarcity of good surf waves.
- What are the long-term implications of artificial wave technology for the surfing industry and coastal communities?
- Wavegarden's future involves expanding its global presence with ten projects currently underway. Their business model, providing complete solutions including design and technology, but not operating the parks themselves, positions them as a key player in a growing market.
- How did Wavegarden's founders transition from a different sporting niche to wave pools, and what role did location and industrial expertise play in their development?
- The company's success is built on a unique technology developed over nearly a decade, transforming a niche market. Their innovation in wave-generating machinery, coupled with a focus on creating versatile surfing experiences (from beginner to professional), fuels their growth.
Cognitive Concepts
Framing Bias
The narrative frames Wavegarden's success as a triumph of innovation and entrepreneurship, emphasizing the founder's ingenuity and the technological advancements. The headline and introduction focus on the economic success of the company, potentially overshadowing other relevant aspects of the story.
Language Bias
The language used is generally positive and celebratory, describing Wavegarden's technology with enthusiastic terms like "arrugamos agua" (we wrinkle water). While not overtly biased, this tone might subtly influence reader perception by minimizing potential drawbacks. The choice of the word "exist" to describe the lack of wave pools in 2005 is suggestive.
Bias by Omission
The article focuses heavily on the founder's journey and the technical aspects of Wavegarden, potentially omitting critical perspectives on the environmental impact of artificial wave pools or the economic implications for existing surf communities and businesses. There is no discussion of potential negative consequences, such as increased water usage or disruption to natural surf breaks.
False Dichotomy
The article presents a false dichotomy by implying that artificial waves are a viable alternative to natural surf breaks, overlooking the unique and irreplaceable qualities of the ocean. It doesn't fully explore the potential limitations of artificial waves in comparison to the dynamic and unpredictable nature of natural surfing experiences.
Gender Bias
The article mentions the founder's girlfriend/wife and business partner, Karin Frisch, but her contributions are described in relation to her role supporting Odriozola, rather than as an independent contributor to the company's success. The article does not detail her specific contributions and expertise.
Sustainable Development Goals
Wavegarden's artificial wave pools contribute to sustainable urban development by revitalizing areas and offering new recreational opportunities. The project in San Sebastian, Spain, and future projects near sporting venues, suggest potential for urban regeneration and improved quality of life. The creation of jobs and economic growth in local communities also aligns with this SDG.