Tag #Ad Tech

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forbes.com

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May 22, 19:12

Google Found Guilty of Monopolizing Ad Tech; Remedies Pending

A U.S. judge found Google guilty of monopolizing ad tech, ordering remedies to be decided in September 2025; Google's Q1 2025 ad tech revenue was $7.2 billion, down from $7.9 billion the previous quarter and $7.4 billion a year prior; the DOJ wants to break up Google's ad tech, while Google offers a...

Google Found Guilty of Monopolizing Ad Tech; Remedies Pending

A U.S. judge found Google guilty of monopolizing ad tech, ordering remedies to be decided in September 2025; Google's Q1 2025 ad tech revenue was $7.2 billion, down from $7.9 billion the previous quarter and $7.4 billion a year prior; the DOJ wants to break up Google's ad tech, while Google offers a...

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What are the immediate impacts of the Judge's ruling on Google's ad tech business and its revenue?

The U.S. Justice Department's case against Google resulted in a partial victory, with a judge finding Google guilty of monopolizing ad tech but rejecting other claims. Google's ad tech revenues have been declining, down 8.7% from the previous quarter and 2% year-over-year in Q1 2025, to $7.2 billion. The DOJ is pushing for a breakup of Google's ad tech business, while Google proposes alternative remedies.

theguardian.com

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May 3, 10:12

US Government Demands Google Break Up Ad Tech Business

A US judge ruled that Google illegally monopolized the online ad market, leading the government to demand the breakup of its ad technology business; this is the second such demand against the tech giant in less than a year.

US Government Demands Google Break Up Ad Tech Business

A US judge ruled that Google illegally monopolized the online ad market, leading the government to demand the breakup of its ad technology business; this is the second such demand against the tech giant in less than a year.

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How did Google's ad technology practices create an illegal monopoly, according to the judge's ruling?

Google's dominance in the online advertising market, specifically concerning banner ads on websites, is at the heart of this legal action. The judge agreed that Google's ad software products create an inescapable market for publishers, leading to the demand for a structural remedy. This case underscores the broader concerns regarding tech giants and their potential misuse of market power.

forbes.com

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May 20, 19:13

Curation Reshapes Programmatic Advertising

The rise of curation in programmatic advertising is fundamentally shifting the power dynamics in the ad tech stack, moving intelligence and value from DSPs to supply-side marketplaces, which provides economic and workflow improvements for advertisers while offering high-quality ad placements for pub...

Curation Reshapes Programmatic Advertising

The rise of curation in programmatic advertising is fundamentally shifting the power dynamics in the ad tech stack, moving intelligence and value from DSPs to supply-side marketplaces, which provides economic and workflow improvements for advertisers while offering high-quality ad placements for pub...

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How is the rise of curation in programmatic advertising impacting the economic dynamics and power balance between DSPs, SSPs, and publishers?

Programmatic advertising is undergoing a significant shift with the rise of curation, which moves audience targeting and ad placement intelligence from DSPs to supply marketplaces. This change addresses inefficiencies in the traditional ad tech stack, where layers of fees reduce the value reaching publishers. Curation allows advertisers to reclaim control over performance and cost by accessing targeted audiences without paying the high data targeting fees charged by DSPs.

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