Tag #Advertising History

How did the rise of digital marketing in the 2000s impact the creativity and complexity of print advertising campaigns in the United States?

Jim Heimann, a graphic design historian, is compiling a book showcasing American advertisements from the 2000s, a period he believes marked a decline in creative advertising due to the rise of digital marketing. He highlights examples like HBO's Botticelli-inspired Ellen DeGeneres ad and Scion's Damien Hirst-inspired car ad, showcasing the bolder creative choices of print advertising before the digital shift.