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Amazon's Retail Ad Service: Expanding Dominance or Democratizing Retail Media?
Amazon is offering its retail ad technology to other retailers, aiming to expand its retail media dominance despite data privacy concerns; smaller retailers may benefit while larger ones remain hesitant.
Amazon's Retail Ad Service: Expanding Dominance or Democratizing Retail Media?
Amazon is offering its retail ad technology to other retailers, aiming to expand its retail media dominance despite data privacy concerns; smaller retailers may benefit while larger ones remain hesitant.
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