Showing 37 to 48 of 118 results
Guardian Advertising Achieves Global First: Entire Sales Team Certified Carbon Literate
Guardian Advertising is the first media company globally to certify its entire sales team as Carbon Literate, addressing a significant industry knowledge gap in climate change and aiming to reduce emissions by 20,000kgs of CO2e through a bespoke training program based on the Guardian's award-winning...
Guardian Advertising Achieves Global First: Entire Sales Team Certified Carbon Literate
Guardian Advertising is the first media company globally to certify its entire sales team as Carbon Literate, addressing a significant industry knowledge gap in climate change and aiming to reduce emissions by 20,000kgs of CO2e through a bespoke training program based on the Guardian's award-winning...
Progress
28% Bias Score
US Judge Rules Google Illegally Monopolized Online Ad Market
A US federal judge ruled Google illegally monopolized the online advertising market, using its technology to charge artificially high prices, impacting publishers; the ruling may lead to a Google breakup, pending further court decisions and Google's appeal.
US Judge Rules Google Illegally Monopolized Online Ad Market
A US federal judge ruled Google illegally monopolized the online advertising market, using its technology to charge artificially high prices, impacting publishers; the ruling may lead to a Google breakup, pending further court decisions and Google's appeal.
Progress
40% Bias Score
Walmart Demands 25% Retail Media Spending Increase, Facing Brand Backlash
Walmart is pressuring brands to increase retail media spending by 25% year-over-year, threatening to withhold key benefits for non-compliance, despite many brands reporting stagnant sales growth and viewing the situation as a 'retail media tax'.
Walmart Demands 25% Retail Media Spending Increase, Facing Brand Backlash
Walmart is pressuring brands to increase retail media spending by 25% year-over-year, threatening to withhold key benefits for non-compliance, despite many brands reporting stagnant sales growth and viewing the situation as a 'retail media tax'.
Progress
48% Bias Score
Meta's Aggressive Play for TikTok Creators Amidst Potential Ban
Meta aggressively courts TikTok creators with financial incentives (up to \$300,000 in exclusive deals) and new tools, aiming to capture market share if TikTok faces a US ban, potentially gaining \$2.46-3.38 billion in ad revenue by 2025.
Meta's Aggressive Play for TikTok Creators Amidst Potential Ban
Meta aggressively courts TikTok creators with financial incentives (up to \$300,000 in exclusive deals) and new tools, aiming to capture market share if TikTok faces a US ban, potentially gaining \$2.46-3.38 billion in ad revenue by 2025.
Progress
40% Bias Score
Goodyear Blimp Celebrates 100 Years of Iconic Status
Goodyear's blimp, celebrating its 100th anniversary, has evolved from a simple helium balloon to a semi-rigid airship used for advertising and event coverage, significantly impacting American culture through publicity stunts and its role in live television broadcasts since the 1950s.
Goodyear Blimp Celebrates 100 Years of Iconic Status
Goodyear's blimp, celebrating its 100th anniversary, has evolved from a simple helium balloon to a semi-rigid airship used for advertising and event coverage, significantly impacting American culture through publicity stunts and its role in live television broadcasts since the 1950s.
Progress
28% Bias Score
OxCCAL Database Exposes Greenwashing, Underscores Need for Corporate Sustainability Transparency
A staff member at AMV BBDO reported potential "greenwashing" in Mars campaigns, prompting the launch of the Oxford Carbon and Climate Advertising Library (OxCCAL), a database of over 1,700 ads from fossil fuel companies revealing strategic messaging discrepancies and underscoring the need for transp...
OxCCAL Database Exposes Greenwashing, Underscores Need for Corporate Sustainability Transparency
A staff member at AMV BBDO reported potential "greenwashing" in Mars campaigns, prompting the launch of the Oxford Carbon and Climate Advertising Library (OxCCAL), a database of over 1,700 ads from fossil fuel companies revealing strategic messaging discrepancies and underscoring the need for transp...
Progress
52% Bias Score
EU Price Controls on Meta Threaten European Businesses
The EU is forcing Meta to provide free access to Facebook and Instagram, impacting its advertising revenue and harming European businesses that rely on these platforms for targeted advertising, creating economic uncertainty.
EU Price Controls on Meta Threaten European Businesses
The EU is forcing Meta to provide free access to Facebook and Instagram, impacting its advertising revenue and harming European businesses that rely on these platforms for targeted advertising, creating economic uncertainty.
Progress
56% Bias Score
Netflix Exceeds Q1 Earnings, Driven by Ad-Supported Tier and New Programming
Netflix reported exceeding Q1 2025 earnings with \$10.54 billion in revenue and \$6.61 diluted EPS, surpassing estimates, driven by successful new programming and its ad-supported tier which accounted for 55 percent of new sign-ups; co-founder Reed Hastings transitioned to non-executive chair.
Netflix Exceeds Q1 Earnings, Driven by Ad-Supported Tier and New Programming
Netflix reported exceeding Q1 2025 earnings with \$10.54 billion in revenue and \$6.61 diluted EPS, surpassing estimates, driven by successful new programming and its ad-supported tier which accounted for 55 percent of new sign-ups; co-founder Reed Hastings transitioned to non-executive chair.
Progress
40% Bias Score
AI's Impact on Digital Marketing: Optimizing for Algorithmic Visibility
AI significantly impacts marketing beyond content generation, influencing online visibility through search engines (Google Ads) and generative AI (ChatGPT). Businesses must strategically interact with these AIs to enhance their online presence and success.
AI's Impact on Digital Marketing: Optimizing for Algorithmic Visibility
AI significantly impacts marketing beyond content generation, influencing online visibility through search engines (Google Ads) and generative AI (ChatGPT). Businesses must strategically interact with these AIs to enhance their online presence and success.
Progress
32% Bias Score
UK Watchdog Bans Eight Mobile Game Ads for Harmful Depictions of Women
The UK's Advertising Standards Authority (ASA) banned eight mobile game ads depicting women as sexual objects in non-consensual scenarios involving violence and coercion, following a review of 5,923 ads using gender and age-specific avatars; a YouGov survey revealed 44% of UK consumers are concerned...
UK Watchdog Bans Eight Mobile Game Ads for Harmful Depictions of Women
The UK's Advertising Standards Authority (ASA) banned eight mobile game ads depicting women as sexual objects in non-consensual scenarios involving violence and coercion, following a review of 5,923 ads using gender and age-specific avatars; a YouGov survey revealed 44% of UK consumers are concerned...
Progress
60% Bias Score
Greece Imposes Strict New Rules on Retail Promotions
Greece's new code of ethics for price reduction announcements, effective March 17, 2025, mandates a 30-day reference price for discounts, limits combined offers to 60 days, bans misleading 'permanent discounts', and imposes fines up to €3 million for violations.
Greece Imposes Strict New Rules on Retail Promotions
Greece's new code of ethics for price reduction announcements, effective March 17, 2025, mandates a 30-day reference price for discounts, limits combined offers to 60 days, bans misleading 'permanent discounts', and imposes fines up to €3 million for violations.
Progress
16% Bias Score
Follow Agency Launches Micro-Influencer Incubator
Follow agency launched "Spotted By Follow," a micro-influencer incubator (20k-200k followers) offering brands authentic engagement at lower costs compared to macro-influencers; the program, already with seven creators, aims for ten by May 2024.
Follow Agency Launches Micro-Influencer Incubator
Follow agency launched "Spotted By Follow," a micro-influencer incubator (20k-200k followers) offering brands authentic engagement at lower costs compared to macro-influencers; the program, already with seven creators, aims for ten by May 2024.
Progress
48% Bias Score
Showing 37 to 48 of 118 results