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US Wine Sales Plummet Amidst Shifting Consumer Preferences
US wine sales fell by approximately 6% in 2024, continuing a long-term decline attributed to generational shifts in drinking habits, increased perception of alcohol's health risks, the rise of ready-to-drink beverages and legal marijuana, and higher prices.
US Wine Sales Plummet Amidst Shifting Consumer Preferences
US wine sales fell by approximately 6% in 2024, continuing a long-term decline attributed to generational shifts in drinking habits, increased perception of alcohol's health risks, the rise of ready-to-drink beverages and legal marijuana, and higher prices.
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