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Michelob Ultra Overtakes Bud Light as Top Draft Beer
Michelob Ultra surpassed Bud Light as the top-selling draft beer in US bars in November 2023, ending Bud Light's decades-long reign, due to a combination of a Bud Light boycott, shifting consumer preferences, and a successful marketing campaign by Michelob Ultra.
Michelob Ultra Overtakes Bud Light as Top Draft Beer
Michelob Ultra surpassed Bud Light as the top-selling draft beer in US bars in November 2023, ending Bud Light's decades-long reign, due to a combination of a Bud Light boycott, shifting consumer preferences, and a successful marketing campaign by Michelob Ultra.
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