Tag #Bci

Showing 13 to 16 of 16 results

theglobeandmail.com

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Jan 14, 01:10

Neuralink's Brain Implants Show Promise, but Safety Concerns Remain

Elon Musk's Neuralink has implanted its brain-computer interface in three people, with two showing restored functionality; the company plans to expand trials, yet safety and regulatory hurdles remain.

Neuralink's Brain Implants Show Promise, but Safety Concerns Remain

Elon Musk's Neuralink has implanted its brain-computer interface in three people, with two showing restored functionality; the company plans to expand trials, yet safety and regulatory hurdles remain.

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What are the immediate implications of Neuralink's progress in human brain-computer interface technology?

Neuralink, Elon Musk's brain-computer interface company, has implanted its device in three people, with two showing ability to play video games and use design software. The company plans to implant 20-30 more this year, marking significant progress in the field but also highlighting the high-risk, high-reward nature of the technology.

forbes.com

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Dec 12, 19:12

Neuromarketing: Enhancing Marketing, Addressing Ethical Concerns

Neuromarketing uses brain-imaging technologies like EEG and fMRI to analyze consumer responses to marketing, enhancing campaign effectiveness and product design, but raises ethical concerns regarding data privacy, equitable access, and potential manipulation.

Neuromarketing: Enhancing Marketing, Addressing Ethical Concerns

Neuromarketing uses brain-imaging technologies like EEG and fMRI to analyze consumer responses to marketing, enhancing campaign effectiveness and product design, but raises ethical concerns regarding data privacy, equitable access, and potential manipulation.

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What are the ethical concerns surrounding the use of BCIs in marketing, and how can these be addressed?

This technology reveals subconscious consumer preferences, moving beyond traditional surveys. By analyzing brain activity, marketers gain insights into emotional responses and decision-making processes, enabling hyper-personalized ads and immersive brand experiences. The resulting campaigns are more effective and engaging, increasing ROI.

forbes.com

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Dec 14, 22:08

Non-Invasive Brain-Computer Interfaces Advance at MIT

MIT's Fluid Interfaces group is pioneering non-invasive brain-computer interface (BCI) technology using AI and EEG to decode human thought processes, initially for those with motor difficulties but with potential for broader applications in areas such as vehicle control and space exploration.

Non-Invasive Brain-Computer Interfaces Advance at MIT

MIT's Fluid Interfaces group is pioneering non-invasive brain-computer interface (BCI) technology using AI and EEG to decode human thought processes, initially for those with motor difficulties but with potential for broader applications in areas such as vehicle control and space exploration.

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How does the use of AI and EEG data contribute to the development and refinement of brain-computer interfaces?

This progress connects to broader trends in AI-driven neuroscience, where EEG data from various behavioral responses (e.g., reactions to confusing statements) trains algorithms to understand human thought processes. This detailed understanding of brain activity leads to more precise and effective BCIs.

french.china.org.cn

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Dec 11, 04:10

China's NEO BCI Device to Begin Large-Scale Clinical Trials

Shanghai Neuracle Medical Technology's brain-computer interface (BCI) device, NEO, will start large-scale clinical trials next year in China, involving 30–50 patients with spinal cord injuries across approximately 10 medical centers, marking a significant step towards market approval based on succes...

China's NEO BCI Device to Begin Large-Scale Clinical Trials

Shanghai Neuracle Medical Technology's brain-computer interface (BCI) device, NEO, will start large-scale clinical trials next year in China, involving 30–50 patients with spinal cord injuries across approximately 10 medical centers, marking a significant step towards market approval based on succes...

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What is the immediate impact of NEO's upcoming clinical trials on the BCI market in China?

Shanghai Neuracle Medical Technology's brain-computer interface (BCI) device, NEO, will begin large-scale clinical trials next year, involving 30-50 patients across 10 centers. The trials will focus on spinal cord injury patients, and resulting data will be submitted for market approval. This signifies a major step towards BCI commercialization in China.

Showing 13 to 16 of 16 results