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German Beer Sales Plummet Amidst Reduced Alcohol Consumption
German beer exports fell 6% to 1.45 billion liters in 2024, while domestic consumption dropped 15.1% to 6.8 billion liters, defying expectations due to the UEFA Euro; this decrease mirrors a broader European trend of reduced alcohol intake.
German Beer Sales Plummet Amidst Reduced Alcohol Consumption
German beer exports fell 6% to 1.45 billion liters in 2024, while domestic consumption dropped 15.1% to 6.8 billion liters, defying expectations due to the UEFA Euro; this decrease mirrors a broader European trend of reduced alcohol intake.
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