Tag #Bleisure

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Italian Travel Trends: 2024 Vacation Plans and Overtourism Concerns

A new survey reveals that 90% of Italians plan a vacation in 2024, with overtourism a major concern influencing 80% of travel choices; the study, by EY, surveyed 5000 people across Europe, highlighting trends like the rise of workations (25%) and AI use in travel planning (12%).

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