Showing 1 to 12 of 16 results
Web3 Marketing: Shifting from Short-Term Tactics to Sustainable Growth
Jamie Kingsley, a Web3 marketing expert, reveals that short-term marketing strategies are ineffective in today's mature Web3 market, advocating for long-term brand building and community engagement.
Web3 Marketing: Shifting from Short-Term Tactics to Sustainable Growth
Jamie Kingsley, a Web3 marketing expert, reveals that short-term marketing strategies are ineffective in today's mature Web3 market, advocating for long-term brand building and community engagement.
Progress
40% Bias Score
Seedlip's Non-Alcoholic Spirit: Creating a New Market Category Through Deep Consumer Understanding
Ben Branson's Seedlip, the first distilled non-alcoholic spirit, created a new market category by addressing a gap in the market for complex, non-alcoholic drinks, discovered through direct conversations with UK hospitality businesses, demonstrating the power of qualitative research in identifying a...
Seedlip's Non-Alcoholic Spirit: Creating a New Market Category Through Deep Consumer Understanding
Ben Branson's Seedlip, the first distilled non-alcoholic spirit, created a new market category by addressing a gap in the market for complex, non-alcoholic drinks, discovered through direct conversations with UK hospitality businesses, demonstrating the power of qualitative research in identifying a...
Progress
32% Bias Score
Buffett's $6 Billion Donation Highlights Importance of Corporate Philanthropy
Warren Buffett donated $6 billion in Berkshire Hathaway shares, totaling $60 billion in lifetime giving, encouraging other billionaires through The Giving Pledge, while companies like Patagonia and Marriott demonstrate how authentic philanthropy enhances brand reputation and crisis management.
Buffett's $6 Billion Donation Highlights Importance of Corporate Philanthropy
Warren Buffett donated $6 billion in Berkshire Hathaway shares, totaling $60 billion in lifetime giving, encouraging other billionaires through The Giving Pledge, while companies like Patagonia and Marriott demonstrate how authentic philanthropy enhances brand reputation and crisis management.
Progress
28% Bias Score
Strategic LinkedIn Commenting Quadruples Following in 2024
A LinkedIn user quadrupled their following in 2024 (from 7,000 to 30,000) by spending just five minutes daily commenting on posts from accounts their target audience follows, showcasing expertise and generating leads.
Strategic LinkedIn Commenting Quadruples Following in 2024
A LinkedIn user quadrupled their following in 2024 (from 7,000 to 30,000) by spending just five minutes daily commenting on posts from accounts their target audience follows, showcasing expertise and generating leads.
Progress
48% Bias Score
Briogeo Founder Launches Accelerator for CPG Founders
Nancy Twine, founder of Briogeo, launched the Makers Mindset Accelerator, a premium video course for CPG founders based on her experience building and selling her successful haircare brand, with revenue reinvesting to support underrepresented founders.
Briogeo Founder Launches Accelerator for CPG Founders
Nancy Twine, founder of Briogeo, launched the Makers Mindset Accelerator, a premium video course for CPG founders based on her experience building and selling her successful haircare brand, with revenue reinvesting to support underrepresented founders.
Progress
24% Bias Score
Building Endless Customers Through Transparency and Trust
Marcus Sheridan's "Endless Customers" details how his pool company's transparent approach, including open pricing, showcasing their manufacturing process, and offering self-service options, transformed them into a global leader by prioritizing trust and customer needs.
Building Endless Customers Through Transparency and Trust
Marcus Sheridan's "Endless Customers" details how his pool company's transparent approach, including open pricing, showcasing their manufacturing process, and offering self-service options, transformed them into a global leader by prioritizing trust and customer needs.
Progress
40% Bias Score
Lulu & Georgia's Digital-First Success in Online Home Furnishings
Lulu & Georgia, founded by Sara Sugarman in 2008, is a digitally native home furnishings brand achieving 30% year-over-year growth and 52% repeat customer rate due to its curated online experience, high-quality photography, and strategic collaborations; the brand plans to expand into bed and bath.
Lulu & Georgia's Digital-First Success in Online Home Furnishings
Lulu & Georgia, founded by Sara Sugarman in 2008, is a digitally native home furnishings brand achieving 30% year-over-year growth and 52% repeat customer rate due to its curated online experience, high-quality photography, and strategic collaborations; the brand plans to expand into bed and bath.
Progress
48% Bias Score
Formula E: Forest Road's Cupra Kiro Secures Surprise Jakarta Victory
Forest Road's acquisition of the struggling ERT Formula E team in October 2024, its subsequent rebranding as Cupra Kiro, and the team's surprise victory at the Jakarta E-Prix in early 2025, highlight a new approach to motorsport marketing and team building, emphasizing fan engagement and brand colla...
Formula E: Forest Road's Cupra Kiro Secures Surprise Jakarta Victory
Forest Road's acquisition of the struggling ERT Formula E team in October 2024, its subsequent rebranding as Cupra Kiro, and the team's surprise victory at the Jakarta E-Prix in early 2025, highlight a new approach to motorsport marketing and team building, emphasizing fan engagement and brand colla...
Progress
48% Bias Score
Gozney: $100 Million in Revenue Through Quality and Community
Tom Gozney founded Gozney, a pizza oven company, which generated nearly $100 million in revenue by 2024 by prioritizing quality and design, overcoming supply chain issues, and building a strong community around its brand.
Gozney: $100 Million in Revenue Through Quality and Community
Tom Gozney founded Gozney, a pizza oven company, which generated nearly $100 million in revenue by 2024 by prioritizing quality and design, overcoming supply chain issues, and building a strong community around its brand.
Progress
24% Bias Score
Building Brands That People Love: From Transactions to Movements
The article details how brands cultivate customer loyalty by building strong identities, turning customers into creators, fostering a sense of belonging, offering memorable experiences, rewarding advocacy, and acting authentically.
Building Brands That People Love: From Transactions to Movements
The article details how brands cultivate customer loyalty by building strong identities, turning customers into creators, fostering a sense of belonging, offering memorable experiences, rewarding advocacy, and acting authentically.
Progress
28% Bias Score
Creator Economy Shifts from Virality to Sustainable Business Models
Digital creators are increasingly focusing on building sustainable businesses instead of solely chasing viral fame, adopting strategies like email list building, paid content, and independent platforms to secure income streams.
Creator Economy Shifts from Virality to Sustainable Business Models
Digital creators are increasingly focusing on building sustainable businesses instead of solely chasing viral fame, adopting strategies like email list building, paid content, and independent platforms to secure income streams.
Progress
24% Bias Score
Social Media: From Vanity Metric to Strategic Asset
High-growth companies now view social media as a strategic business asset driving influence, trust, and growth, demanding authentic leadership and aligned execution to build communities and drive outcomes, not just impressions.
Social Media: From Vanity Metric to Strategic Asset
High-growth companies now view social media as a strategic business asset driving influence, trust, and growth, demanding authentic leadership and aligned execution to build communities and drive outcomes, not just impressions.
Progress
48% Bias Score
Showing 1 to 12 of 16 results