Showing 1 to 12 of 14 results
American Consumer Loyalty to 'Made in the U.S.A.' Labels Decreases
A new study reveals that only 50% of U.S. adults prioritize American-made products, down from 60% in 2022, driven by increasing price concerns and the growing influence of AI in consumer choices.
American Consumer Loyalty to 'Made in the U.S.A.' Labels Decreases
A new study reveals that only 50% of U.S. adults prioritize American-made products, down from 60% in 2022, driven by increasing price concerns and the growing influence of AI in consumer choices.
Progress
28% Bias Score
Samsung Transforms Customer Support into Loyalty-Building Engine
Samsung Electronics America is transforming its customer support into a loyalty-building engine by focusing on speed, simplicity, and service ("The Three S's"), using AI to enhance efficiency and create positive customer experiences, aiming to increase customer retention and positive word-of-mouth r...
Samsung Transforms Customer Support into Loyalty-Building Engine
Samsung Electronics America is transforming its customer support into a loyalty-building engine by focusing on speed, simplicity, and service ("The Three S's"), using AI to enhance efficiency and create positive customer experiences, aiming to increase customer retention and positive word-of-mouth r...
Progress
44% Bias Score
Ben & Jerry's #420ForFreedom Campaign: Activism Drives Brand Loyalty and Policy Change
Ben & Jerry's 2025 #420ForFreedom campaign, partnered with the Last Prisoner Project, urged governors to release individuals incarcerated for nonviolent cannabis offenses, generating over 30,000 letters and 19 million digital impressions, highlighting the disproportionate impact on Black communities...
Ben & Jerry's #420ForFreedom Campaign: Activism Drives Brand Loyalty and Policy Change
Ben & Jerry's 2025 #420ForFreedom campaign, partnered with the Last Prisoner Project, urged governors to release individuals incarcerated for nonviolent cannabis offenses, generating over 30,000 letters and 19 million digital impressions, highlighting the disproportionate impact on Black communities...
Progress
40% Bias Score
Luxury Hotels Transform Retail into Immersive Brand Experiences
Luxury hotels are revolutionizing their retail spaces, shifting from simple souvenir shops to immersive brand extensions offering curated products and experiences that foster loyalty and generate new revenue streams, exemplified by the Beverly Hills Hotel, Le Sirenuse, and Aman.
Luxury Hotels Transform Retail into Immersive Brand Experiences
Luxury hotels are revolutionizing their retail spaces, shifting from simple souvenir shops to immersive brand extensions offering curated products and experiences that foster loyalty and generate new revenue streams, exemplified by the Beverly Hills Hotel, Le Sirenuse, and Aman.
Progress
40% Bias Score
Creator Communities Drive Marketing and Publishing Innovation
The Spotter Showcase highlighted the power of creator communities in marketing and publishing; Hiya Health's $205 million acquisition and Bindery's community-driven publishing model illustrate how strong community engagement leads to product innovation, brand protection, and increased sales.
Creator Communities Drive Marketing and Publishing Innovation
The Spotter Showcase highlighted the power of creator communities in marketing and publishing; Hiya Health's $205 million acquisition and Bindery's community-driven publishing model illustrate how strong community engagement leads to product innovation, brand protection, and increased sales.
Progress
44% Bias Score
Shifting Sands: Chinese Car Brands Disrupt UK Auto Market
British car buyers are exhibiting unprecedented brand disloyalty, with Chinese brands capturing nearly 5% of the 2024 market (nearly 100,000 vehicles) due to their affordability, while established brands struggle to compete.
Shifting Sands: Chinese Car Brands Disrupt UK Auto Market
British car buyers are exhibiting unprecedented brand disloyalty, with Chinese brands capturing nearly 5% of the 2024 market (nearly 100,000 vehicles) due to their affordability, while established brands struggle to compete.
Progress
36% Bias Score
From De Rica Cans to "Derica": A Nigerian Unit of Measurement
The Nigerian unit of measurement "derica," meaning a scoop of food, originated from the ubiquitous De Rica tomato paste cans, reflecting resourcefulness in markets and enduring brand legacy despite a government ban on imports and the shift to plastic packaging.
From De Rica Cans to "Derica": A Nigerian Unit of Measurement
The Nigerian unit of measurement "derica," meaning a scoop of food, originated from the ubiquitous De Rica tomato paste cans, reflecting resourcefulness in markets and enduring brand legacy despite a government ban on imports and the shift to plastic packaging.
Progress
0% Bias Score
Building Brands That People Love: From Transactions to Movements
The article details how brands cultivate customer loyalty by building strong identities, turning customers into creators, fostering a sense of belonging, offering memorable experiences, rewarding advocacy, and acting authentically.
Building Brands That People Love: From Transactions to Movements
The article details how brands cultivate customer loyalty by building strong identities, turning customers into creators, fostering a sense of belonging, offering memorable experiences, rewarding advocacy, and acting authentically.
Progress
28% Bias Score
Travel Loyalty Shifts to Perks and Experiences, Credit Card Companies Emerge as Key Players
Consumer loyalty in the travel industry is shifting from brands to perks and experiences, with credit card companies like Chase emerging as major players due to their flexible reward systems and control over the travel journey, leaving traditional brands to adapt or risk being disintermediated.
Travel Loyalty Shifts to Perks and Experiences, Credit Card Companies Emerge as Key Players
Consumer loyalty in the travel industry is shifting from brands to perks and experiences, with credit card companies like Chase emerging as major players due to their flexible reward systems and control over the travel journey, leaving traditional brands to adapt or risk being disintermediated.
Progress
40% Bias Score
Rails' Strategic Retail Expansion Drives 75% Growth
Rails, a 17-year-old clothing brand, reports 75% retail growth in the past year, fueled by new store openings like its recent Bethesda location, strategic omni-channel sales (60% wholesale, 25% e-commerce, 15% retail), and a focus on exceptional customer service; this approach boosts both local whol...
Rails' Strategic Retail Expansion Drives 75% Growth
Rails, a 17-year-old clothing brand, reports 75% retail growth in the past year, fueled by new store openings like its recent Bethesda location, strategic omni-channel sales (60% wholesale, 25% e-commerce, 15% retail), and a focus on exceptional customer service; this approach boosts both local whol...
Progress
40% Bias Score
Record Tesla Trade-Ins Amidst Brand Loyalty Crisis
Tesla trade-ins reached a record high in March 2025, with 1.4% of all vehicles traded in being Teslas, up 0.4% year-over-year, but these were not exchanged for new Teslas. This coincides with declining consumer interest and protests linked to Elon Musk's political involvement.
Record Tesla Trade-Ins Amidst Brand Loyalty Crisis
Tesla trade-ins reached a record high in March 2025, with 1.4% of all vehicles traded in being Teslas, up 0.4% year-over-year, but these were not exchanged for new Teslas. This coincides with declining consumer interest and protests linked to Elon Musk's political involvement.
Progress
60% Bias Score
Customer Preference for Socially Responsible Brands
A 2025 customer service study shows 62% of customers prefer brands supporting social causes they value, with 52% willing to pay more; Patagonia's sustainability initiatives and Worn Wear program exemplify this, donating over $140 million since 1985.
Customer Preference for Socially Responsible Brands
A 2025 customer service study shows 62% of customers prefer brands supporting social causes they value, with 52% willing to pay more; Patagonia's sustainability initiatives and Worn Wear program exemplify this, donating over $140 million since 1985.
Progress
36% Bias Score
Showing 1 to 12 of 14 results