forbes.com
🌐 85% Global Worthiness
Declining Brand Trust Drives Rise of Influencer Marketing
Consumer trust in brands has fallen to its lowest level since 2016, especially among younger consumers; however, influencers are playing an increasingly important role in driving sales, with influencers converting shoppers 10 times more than social media overall during Cyber Week.
Declining Brand Trust Drives Rise of Influencer Marketing
Consumer trust in brands has fallen to its lowest level since 2016, especially among younger consumers; however, influencers are playing an increasingly important role in driving sales, with influencers converting shoppers 10 times more than social media overall during Cyber Week.
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