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theguardian.com
🌐 85% Global Worthiness
Brand Purpose Backlash: The End of Corporate Social Responsibility?
The brand purpose era, from 2015-2022, saw corporations integrate social activism into marketing, leading to a backlash and the current retreat from ESG commitments due to the perceived disconnect between corporate claims and declining living standards.
Brand Purpose Backlash: The End of Corporate Social Responsibility?
The brand purpose era, from 2015-2022, saw corporations integrate social activism into marketing, leading to a backlash and the current retreat from ESG commitments due to the perceived disconnect between corporate claims and declining living standards.
Progress
52% Bias Score
Reduced Inequality
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