Follow Agency Launches Micro-Influencer Incubator
Follow agency launched "Spotted By Follow," a micro-influencer incubator (20k-200k followers) offering brands authentic engagement at lower costs compared to macro-influencers; the program, already with seven creators, aims for ten by May 2024.
Follow Agency Launches Micro-Influencer Incubator
Follow agency launched "Spotted By Follow," a micro-influencer incubator (20k-200k followers) offering brands authentic engagement at lower costs compared to macro-influencers; the program, already with seven creators, aims for ten by May 2024.
Progress
48% Bias Score
Liquid Death Pauses International Sales Due to Production Bottleneck
Liquid Death, a \$1.4 billion canned beverage brand popular with Gen Z, is temporarily pausing international sales due to production constraints after shifting manufacturing from Austria back to the US, despite strong brand awareness and high social media engagement.
Liquid Death Pauses International Sales Due to Production Bottleneck
Liquid Death, a \$1.4 billion canned beverage brand popular with Gen Z, is temporarily pausing international sales due to production constraints after shifting manufacturing from Austria back to the US, despite strong brand awareness and high social media engagement.
Progress
36% Bias Score
Amazon Black Friday 2024: Ad Spending Soars, Efficiency Dips
Amazon's Black Friday 2024 ad spending jumped nearly 30% year-over-year, with CPC rising 9.9% to $1.89, but click-through rates fell 7%, highlighting efficiency challenges amid increased competition for consumer attention.
Amazon Black Friday 2024: Ad Spending Soars, Efficiency Dips
Amazon's Black Friday 2024 ad spending jumped nearly 30% year-over-year, with CPC rising 9.9% to $1.89, but click-through rates fell 7%, highlighting efficiency challenges amid increased competition for consumer attention.
Progress
36% Bias Score
Performance Branding: The Evolution of Brand Strategy and Gen Z Engagement
Turo's Global Brand Strategy Director, Matt Kerbel, discusses the changing definition of brand, emphasizing the need for brands to act as catalysts for cultural conversations and community engagement, particularly with Gen Z, who will have $12 trillion in purchasing power by 2030.
Performance Branding: The Evolution of Brand Strategy and Gen Z Engagement
Turo's Global Brand Strategy Director, Matt Kerbel, discusses the changing definition of brand, emphasizing the need for brands to act as catalysts for cultural conversations and community engagement, particularly with Gen Z, who will have $12 trillion in purchasing power by 2030.
Progress
40% Bias Score
Boutique PR Agencies Transform Fashion Industry
The fashion industry increasingly uses boutique agencies like 5th House PR for personalized strategies, as seen in their success with brands such as Charlotte Simone, Fiorucci, and NATURIUM (acquired for $355 million in 2023 after achieving 1.2 billion media reach).
Boutique PR Agencies Transform Fashion Industry
The fashion industry increasingly uses boutique agencies like 5th House PR for personalized strategies, as seen in their success with brands such as Charlotte Simone, Fiorucci, and NATURIUM (acquired for $355 million in 2023 after achieving 1.2 billion media reach).
Progress
40% Bias Score