Showing 1 to 12 of 13 results
General Catalyst CMO on Emotional Branding and Category Reinvention
Arielle Gross Samuels, CMO of General Catalyst, discusses her career path, the importance of emotional branding for resilience, and General Catalyst's successful transformation into a global investment and transformation firm focused on applied AI and global resilience.
General Catalyst CMO on Emotional Branding and Category Reinvention
Arielle Gross Samuels, CMO of General Catalyst, discusses her career path, the importance of emotional branding for resilience, and General Catalyst's successful transformation into a global investment and transformation firm focused on applied AI and global resilience.
Progress
28% Bias Score
e.l.f. Beauty's Gen Z Marketing Success
e.l.f. Beauty, led by CEO Tarang Amin, uses social media, employee insights, and values-driven marketing to connect with Gen Z, resulting in significant brand loyalty and market leadership among teen females.
e.l.f. Beauty's Gen Z Marketing Success
e.l.f. Beauty, led by CEO Tarang Amin, uses social media, employee insights, and values-driven marketing to connect with Gen Z, resulting in significant brand loyalty and market leadership among teen females.
Progress
28% Bias Score
Jellycat Cuts 100 Independent Stores Amidst Brand Strategy Shift
Jellycat, a British soft toy company, ceased supplying approximately 100 UK independent stores in June 2024, citing a "brand elevation strategy," causing significant financial disruption to these businesses who had been long-term partners and depended on Jellycat for a substantial portion of their s...
Jellycat Cuts 100 Independent Stores Amidst Brand Strategy Shift
Jellycat, a British soft toy company, ceased supplying approximately 100 UK independent stores in June 2024, citing a "brand elevation strategy," causing significant financial disruption to these businesses who had been long-term partners and depended on Jellycat for a substantial portion of their s...
Progress
52% Bias Score
Ennismore's "Dis-loyalty" Program: Redefining Hospitality Marketing
Ennismore, a UK-based hospitality company, is revolutionizing hospitality marketing with its "Dis-loyalty" program, a paid membership model incentivizing exploration and brand discovery across its 17 brands in 35+ countries, challenging traditional loyalty schemes and brand building methods.
Ennismore's "Dis-loyalty" Program: Redefining Hospitality Marketing
Ennismore, a UK-based hospitality company, is revolutionizing hospitality marketing with its "Dis-loyalty" program, a paid membership model incentivizing exploration and brand discovery across its 17 brands in 35+ countries, challenging traditional loyalty schemes and brand building methods.
Progress
16% Bias Score
Follow Agency Launches Micro-Influencer Incubator
Follow agency launched "Spotted By Follow," a micro-influencer incubator (20k-200k followers) offering brands authentic engagement at lower costs compared to macro-influencers; the program, already with seven creators, aims for ten by May 2024.
Follow Agency Launches Micro-Influencer Incubator
Follow agency launched "Spotted By Follow," a micro-influencer incubator (20k-200k followers) offering brands authentic engagement at lower costs compared to macro-influencers; the program, already with seven creators, aims for ten by May 2024.
Progress
48% Bias Score
Liquid Death Pauses International Sales Due to Production Bottleneck
Liquid Death, a \$1.4 billion canned beverage brand popular with Gen Z, is temporarily pausing international sales due to production constraints after shifting manufacturing from Austria back to the US, despite strong brand awareness and high social media engagement.
Liquid Death Pauses International Sales Due to Production Bottleneck
Liquid Death, a \$1.4 billion canned beverage brand popular with Gen Z, is temporarily pausing international sales due to production constraints after shifting manufacturing from Austria back to the US, despite strong brand awareness and high social media engagement.
Progress
36% Bias Score
A2A's Ten-Year Communication Strategy Project: Building Trust in a Changing World
A2A, in collaboration with Sapienza University, launched a ten-year communication strategy project to build public trust and adapt to technological advancements, involving a multidisciplinary team and focusing on key drivers such as AI and evolving demographics.
A2A's Ten-Year Communication Strategy Project: Building Trust in a Changing World
A2A, in collaboration with Sapienza University, launched a ten-year communication strategy project to build public trust and adapt to technological advancements, involving a multidisciplinary team and focusing on key drivers such as AI and evolving demographics.
Progress
36% Bias Score
Burberry Sales Rise Despite Tourist Spending Dip
Burberry's sales fell 2% to £433m in the three months to June, defying weak tourist spending thanks to strong sales of festival wear in Europe and America; however, Asian sales remain down, and the company is cutting 1,700 jobs.
Burberry Sales Rise Despite Tourist Spending Dip
Burberry's sales fell 2% to £433m in the three months to June, defying weak tourist spending thanks to strong sales of festival wear in Europe and America; however, Asian sales remain down, and the company is cutting 1,700 jobs.
Progress
36% Bias Score
Personal Branding: A Business Asset or Exit Barrier?
This article details the challenges of selling a business built on a founder's personal brand, emphasizing the importance of a strategic shift to company-centric branding for successful exits and higher valuations, illustrating this with actionable steps and a time-bound plan.
Personal Branding: A Business Asset or Exit Barrier?
This article details the challenges of selling a business built on a founder's personal brand, emphasizing the importance of a strategic shift to company-centric branding for successful exits and higher valuations, illustrating this with actionable steps and a time-bound plan.
Progress
52% Bias Score
Ridge's \$10 Million Influencer Marketing Playbook: Trust, Non-Endemic Sponsorships, and the CPM Bell Curve
Sean Frank, CEO of Ridge wallets, details his brand's \$10 million influencer marketing strategy, revealing how prioritizing creator trust, non-endemic sponsorships, and understanding the CPM bell curve led to significant success, demonstrating a new model for brands.
Ridge's \$10 Million Influencer Marketing Playbook: Trust, Non-Endemic Sponsorships, and the CPM Bell Curve
Sean Frank, CEO of Ridge wallets, details his brand's \$10 million influencer marketing strategy, revealing how prioritizing creator trust, non-endemic sponsorships, and understanding the CPM bell curve led to significant success, demonstrating a new model for brands.
Progress
52% Bias Score
Performance Branding: The Evolution of Brand Strategy and Gen Z Engagement
Turo's Global Brand Strategy Director, Matt Kerbel, discusses the changing definition of brand, emphasizing the need for brands to act as catalysts for cultural conversations and community engagement, particularly with Gen Z, who will have $12 trillion in purchasing power by 2030.
Performance Branding: The Evolution of Brand Strategy and Gen Z Engagement
Turo's Global Brand Strategy Director, Matt Kerbel, discusses the changing definition of brand, emphasizing the need for brands to act as catalysts for cultural conversations and community engagement, particularly with Gen Z, who will have $12 trillion in purchasing power by 2030.
Progress
40% Bias Score
Boutique PR Agencies Transform Fashion Industry
The fashion industry increasingly uses boutique agencies like 5th House PR for personalized strategies, as seen in their success with brands such as Charlotte Simone, Fiorucci, and NATURIUM (acquired for $355 million in 2023 after achieving 1.2 billion media reach).
Boutique PR Agencies Transform Fashion Industry
The fashion industry increasingly uses boutique agencies like 5th House PR for personalized strategies, as seen in their success with brands such as Charlotte Simone, Fiorucci, and NATURIUM (acquired for $355 million in 2023 after achieving 1.2 billion media reach).
Progress
40% Bias Score
Showing 1 to 12 of 13 results