Showing 1 to 12 of 24 results
Nostalgia Marketing: A Gen Z Phenomenon
Driven by economic uncertainty and a perceived bleak future, Gen Z's nostalgic yearning for the past fuels a resurgence of 90s and early 2000s brands and products, creating lucrative opportunities for marketers but also posing risks of hindering future progress.
Nostalgia Marketing: A Gen Z Phenomenon
Driven by economic uncertainty and a perceived bleak future, Gen Z's nostalgic yearning for the past fuels a resurgence of 90s and early 2000s brands and products, creating lucrative opportunities for marketers but also posing risks of hindering future progress.
Progress
16% Bias Score
Smaller Chinese EV Makers Outperform BYD in Price War
Smaller Chinese electric vehicle manufacturers like Leapmotor, Stellantis, and Xiaomi are outperforming BYD in the ongoing price war, leveraging technology and brand recognition to achieve profitability and increased market share, unlike BYD whose market share is declining despite growth.
Smaller Chinese EV Makers Outperform BYD in Price War
Smaller Chinese electric vehicle manufacturers like Leapmotor, Stellantis, and Xiaomi are outperforming BYD in the ongoing price war, leveraging technology and brand recognition to achieve profitability and increased market share, unlike BYD whose market share is declining despite growth.
Progress
40% Bias Score
China's Booming Consumer Market: Pop Mart, Mixue, and Laopu Gold Lead the Way
Three distinct consumer groups—urban middle-income earners, Gen Z, and small-town youth—are driving China's booming consumer market, with brands like Pop Mart, Mixue, and Laopu Gold achieving remarkable sales growth in 2024 (13 billion, 24.8 billion, and 9.8 billion yuan respectively) by catering to...
China's Booming Consumer Market: Pop Mart, Mixue, and Laopu Gold Lead the Way
Three distinct consumer groups—urban middle-income earners, Gen Z, and small-town youth—are driving China's booming consumer market, with brands like Pop Mart, Mixue, and Laopu Gold achieving remarkable sales growth in 2024 (13 billion, 24.8 billion, and 9.8 billion yuan respectively) by catering to...
Progress
44% Bias Score
Nameless Left-Wing Party Gains 600,000 Supporters
Jeremy Corbyn and Zarah Sultana are creating a new left-wing party with over 600,000 registered supporters but have yet to decide on a name, a crucial step before they can participate in elections, highlighting the importance of political branding in the digital age.
Nameless Left-Wing Party Gains 600,000 Supporters
Jeremy Corbyn and Zarah Sultana are creating a new left-wing party with over 600,000 registered supporters but have yet to decide on a name, a crucial step before they can participate in elections, highlighting the importance of political branding in the digital age.
Progress
36% Bias Score
Unconventional Branding Hampers Chinese Startups' US Market Entry
Chinese startups are using unconventional brand names, unlike successful brands like TikTok and Alibaba, potentially hindering their US market penetration due to difficulties in pronunciation and memorability; this may be linked to government-incentivized trademark applications.
Unconventional Branding Hampers Chinese Startups' US Market Entry
Chinese startups are using unconventional brand names, unlike successful brands like TikTok and Alibaba, potentially hindering their US market penetration due to difficulties in pronunciation and memorability; this may be linked to government-incentivized trademark applications.
Progress
48% Bias Score
Macallan's Seven-Year Redesign: A Bold Move in a Changing Market
Macallan's seven-year redesign of its core whisky range, launched in 2025, aims to unify its brand identity with its new distillery, highlight its commitment to Sherry cask maturation and 200-year history, and create a cohesive brand experience across all product lines, despite a 10% revenue slump i...
Macallan's Seven-Year Redesign: A Bold Move in a Changing Market
Macallan's seven-year redesign of its core whisky range, launched in 2025, aims to unify its brand identity with its new distillery, highlight its commitment to Sherry cask maturation and 200-year history, and create a cohesive brand experience across all product lines, despite a 10% revenue slump i...
Progress
36% Bias Score
Harrison Criticizes White House for Rejecting Democratic Branding Proposals
Former DNC Chair Jaime Harrison criticized the Biden White House for rejecting his proposals for a Democratic-focused YouTube channel and a brand study, citing internal resistance to modernizing the party's communication strategy.
Harrison Criticizes White House for Rejecting Democratic Branding Proposals
Former DNC Chair Jaime Harrison criticized the Biden White House for rejecting his proposals for a Democratic-focused YouTube channel and a brand study, citing internal resistance to modernizing the party's communication strategy.
Progress
36% Bias Score
Bipartisan Backlash Against Cracker Barrel's New Logo
Cracker Barrel's new text-only logo, replacing its iconic image after 46 years, has sparked bipartisan criticism from the Democratic Party and California Gov. Gavin Newsom, following an earlier conservative backlash, despite the company's assertion that its values remain unchanged.
Bipartisan Backlash Against Cracker Barrel's New Logo
Cracker Barrel's new text-only logo, replacing its iconic image after 46 years, has sparked bipartisan criticism from the Democratic Party and California Gov. Gavin Newsom, following an earlier conservative backlash, despite the company's assertion that its values remain unchanged.
Progress
56% Bias Score
Tokyo Banana: A Manufactured Souvenir's Rise to Japan's Top Food Gift
Tokyo Banana, a banana-flavored cake manufactured by Grapestone, is Japan's most popular food souvenir, selling hundreds of thousands of packages annually in Tokyo and intentionally marketed towards tourists, showcasing a successful branding strategy.
Tokyo Banana: A Manufactured Souvenir's Rise to Japan's Top Food Gift
Tokyo Banana, a banana-flavored cake manufactured by Grapestone, is Japan's most popular food souvenir, selling hundreds of thousands of packages annually in Tokyo and intentionally marketed towards tourists, showcasing a successful branding strategy.
Progress
40% Bias Score
Hulk Hogan's Death: Branding Lessons from a Wrestling Legend
Hulk Hogan, a professional wrestling icon, died at 71, leaving behind a legacy of successful branding strategies built upon a consistent, exaggerated persona, demonstrating the power of integrated marketing while also showing the pitfalls of misalignment between brand and personal conduct.
Hulk Hogan's Death: Branding Lessons from a Wrestling Legend
Hulk Hogan, a professional wrestling icon, died at 71, leaving behind a legacy of successful branding strategies built upon a consistent, exaggerated persona, demonstrating the power of integrated marketing while also showing the pitfalls of misalignment between brand and personal conduct.
Progress
28% Bias Score
Unconventional Chinese Brand Names Pose Challenges in the US Market
Chinese startups are adopting unconventional, difficult-to-pronounce brand names in the US market, potentially hindering consumer recognition and contrasting with the established practices of American companies and other successful Chinese brands; this strategy may be partly driven by government sub...
Unconventional Chinese Brand Names Pose Challenges in the US Market
Chinese startups are adopting unconventional, difficult-to-pronounce brand names in the US market, potentially hindering consumer recognition and contrasting with the established practices of American companies and other successful Chinese brands; this strategy may be partly driven by government sub...
Progress
44% Bias Score
Sonesta Rebrands: Wellness, Discovery, and Fun Drive Hospitality Transformation
Sonesta Hotels & Resorts, expanding rapidly from 60 to over 1,100 hotels, is repositioning its brand around wellness, discovery, and fun, focusing on creating a 'space to reconnect' through unique, locally-focused experiences and partnerships to build emotional brand loyalty, differentiating itself ...
Sonesta Rebrands: Wellness, Discovery, and Fun Drive Hospitality Transformation
Sonesta Hotels & Resorts, expanding rapidly from 60 to over 1,100 hotels, is repositioning its brand around wellness, discovery, and fun, focusing on creating a 'space to reconnect' through unique, locally-focused experiences and partnerships to build emotional brand loyalty, differentiating itself ...
Progress
48% Bias Score
Showing 1 to 12 of 24 results