Tag #Brewing Industry

How has the rising popularity of alcohol-free beer impacted the business model and revenue streams of breweries like Van de Streek Bier?

Van de Streek Bier's success with alcohol-free beer demonstrates a broader shift in consumer preferences toward healthier choices. The brewery's transition, initially accidental, capitalized on a growing demand for high-quality, alcohol-free alternatives, expanding into a new beer category and achieving significant market penetration. The increasing availability in supermarkets like Plus and Jumbo reflects widespread consumer adoption.