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Chinese Anime Industry Disrupted: Cai Gongming's Integrated IP Strategy
Cai Gongming's Road Pictures and GuGuGuGu are transforming China's anime market through integrated IP management, demonstrated by the successful launch of a Makoto Shinkai cafe, a Detective Conan exhibition, and various marketing events, capitalizing on a ¥120 billion market.
Chinese Anime Industry Disrupted: Cai Gongming's Integrated IP Strategy
Cai Gongming's Road Pictures and GuGuGuGu are transforming China's anime market through integrated IP management, demonstrated by the successful launch of a Makoto Shinkai cafe, a Detective Conan exhibition, and various marketing events, capitalizing on a ¥120 billion market.
Progress
52% Bias Score
Decent Work and Economic Growth