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Price Trumps Quality: German Car Buyers' Priorities and EV Challenges
A Deloitte survey of 31,000 consumers across 30 countries reveals that price is the top priority for 62% of German car buyers when selecting a vehicle brand, exceeding the importance of product quality. This contrasts with global trends and highlights challenges for electric vehicle adoption due to ...
Price Trumps Quality: German Car Buyers' Priorities and EV Challenges
A Deloitte survey of 31,000 consumers across 30 countries reveals that price is the top priority for 62% of German car buyers when selecting a vehicle brand, exceeding the importance of product quality. This contrasts with global trends and highlights challenges for electric vehicle adoption due to ...
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