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Spanish Economist Develops Innovative Business Model to Add Value to Undervalued Carob Products
Jaume Mora Pedrós, a Spanish economist based in London, is using his company La Penya to promote carob products from Alicante in the UK, adding intellectual property value to Spanish agricultural goods and advocating for better compensation for producers.
Spanish Economist Develops Innovative Business Model to Add Value to Undervalued Carob Products
Jaume Mora Pedrós, a Spanish economist based in London, is using his company La Penya to promote carob products from Alicante in the UK, adding intellectual property value to Spanish agricultural goods and advocating for better compensation for producers.
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