chinadaily.com.cn
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Starbucks China Shifts to Digital Strategy Amidst Declining Sales
Starbucks China is undergoing a digital transformation to counter declining sales, appointing a new chief growth officer and launching viral marketing campaigns to attract younger consumers, while competitors like Ora Coffee focus on affordability.
Starbucks China Shifts to Digital Strategy Amidst Declining Sales
Starbucks China is undergoing a digital transformation to counter declining sales, appointing a new chief growth officer and launching viral marketing campaigns to attract younger consumers, while competitors like Ora Coffee focus on affordability.
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Decent Work and Economic Growth