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spanish.china.org.cn
🌐 75% Global Worthiness
Starbucks China Shifts to Digital to Combat Sales Decline
Starbucks China is pivoting to digital innovation and targeted marketing under new growth director Yang Zhen, following a 7% sales decline in Q4 2024, while competitors like Ora Coffee emphasize affordability and operational efficiency in a rapidly evolving Chinese coffee market.
Starbucks China Shifts to Digital to Combat Sales Decline
Starbucks China is pivoting to digital innovation and targeted marketing under new growth director Yang Zhen, following a 7% sales decline in Q4 2024, while competitors like Ora Coffee emphasize affordability and operational efficiency in a rapidly evolving Chinese coffee market.
Progress
32% Bias Score
Reduced Inequality
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